Posted:
10/14/2024, 4:18:18 AM
Location(s):
Chicago, Illinois, United States ⋅ Illinois, United States ⋅ Washington, United States ⋅ Seattle, Washington, United States
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Workplace Type:
Hybrid
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to the team
Expedia Group Media Solutions is the world’s leading travel media network that empowers advertisers to reach and engage millions of travelers around the world through the Expedia Group platform and beyond. Through our vast network of leading travel brands and global points of sale, we provide partners with insights about traveler behaviors throughout every stage of the purchase journey, along with dynamic advertising solutions, to deliver strategic campaigns and measurable results.
Our marketing team is looking for a B2B marketing specialist to support developing and executing multi-channel campaigns to generate leads and growth for the Media Solutions business – which is looking to double in the next couple years.
If you are a strong collaborator, project manager, and communicator with B2B marketing campaign experience, we want to hear from you. This role will report into the Senior Director of Partner Marketing, and will join a dynamic team of B2B marketers who are passionate about our partner audiences and driving results for the business. This role will also work closely with Media Solutions' product marketing, strategy, and commercial teams as well as with creative, digital, content, and sales enablement.
In this role, you will:
· Build an understanding of Media Solutions' business, objectives, and offerings to partners as well as target audiences and needs.
· Support campaign managers in developing campaign plans, calendars, and briefs; support identifying targets and channel mix; work with product marketing on input and reviews.
· Manage campaign development and workflow execution with stakeholders, with clear roles and responsibilities, timing of deliverables, and dependencies.
· Collaborate with the creative team including copywriters, editors, and visual designers to create and finalize the campaign assets and content.
· Conduct thorough quality assurance checks to ensure the final campaign and channel deliverables meet our high standards.
· Partner with channel owners and marketing stakeholders to promote the content across marketing and sales channels.
· Help to evaluate opportunities for optimizations and learnings with creative, audiences, themes, and more.
· Support analyzing campaign performance and data through reporting tools, tracking toward goals, documenting learnings, and reporting to stakeholders.
Experience and qualifications:
· 2+ years of experience in B2B marketing and working with B2B sales teams.
· A strong performer with exceptional organizational and communications skills.
· Strong writing and communications skills, with an eye for details and high bar for quality.
· Adept at managing several projects simultaneously in a fast-paced environment.
· Collaborative and a team player across functions and teams.
· Understanding of marketing automation programs like Marketo is a plus.
· A college graduate and/or experience with digital marketing or equivalent.
#LI-EE1
The total cash range for this position in Chicago is $60,000.00 to $84,000.00. Employees in this role have the potential to increase their pay up to $96,00.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Seattle is $66,000.00 to $92,500.00. Employees in this role have the potential to increase their pay up to $105,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.Website: https://www.expediagroup.com/
Headquarter Location: Seattle, Washington, United States
Employee Count: 5001-10000
Year Founded: 1996
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Reservations ⋅ Task Management ⋅ Ticketing ⋅ Transportation ⋅ Travel