Job Summary

The AVP, Marketing will be responsible for helping to create, implement and execute marketing strategy and designated marketing programs required to generate qualified tours from marketing operations supporting MVO sales galleries in the Hawaii Region and to achieve and/or exceed tour and revenues budgets. All programs execution shall comply with applicable Brand and Legal standards. 

As a Marketing Operations leader, the AVP, Marketing must lead by example, demonstrate familiarity with the Brand, required processes, policies and procedures and assure that all of the marketing personnel adhere to them; demonstrate fiscal responsibility and increase production efficiencies; be able to analyze problems, demonstrate good judgment, make sound decisions and implement solutions; be able to implement major change, when necessary; be politically astute in dealing with Regional and Corporate leaders within MVW.

This position may reside in either Kauai, Maui or Oahu.

Relocation Assistance provided.

Expected Contributions

Field Marketing Operations – MVO Hawaii Region

• Partner with Sales/Marketing Senior Leaders, SVP, PDs, DOMs in the Hawaii Region to develop new initiatives at the site level to drive tour growth
  • Provide Support to the MVO SVP.
  • Provide On-Site Support for MVO PD’s and DOM’s.
  • Maintain and bridge the relationship between the sites, CMD and corporate. 
  • Communicate with all sites as to their day-to-day business needs. 
  • Manage issues and make improvement adjustments to budget on a weekly and monthly basis.

• Channel Analytics
  • Analyze channel performance by site and recommend adjustments as to process improvement, lead/tour qualifications and changes in personnel.

• Legal Compliance of marketing programs
  • Assisting site teams with the CAF process to ensure they are legally compliant.
  • Communicate with sites to ensure all collateral is in legal compliance.
  • Assess projects and needs and funnel them through Creative Services for development. 
  • Ensure projects are processed through legal and brand review.

• Best Practices
  • Communicate and implement consistent processes within MVO.
  • Mentor DOM’s and new Marketing Management.

Package Sale Growth

• Responsible for Maximizing On-Site packages Sales from all Channels - Encore, Universal Encore, site Bouncebacks, universal Bouncebacks, In House, Linkage and BAF.
  • Conduct package sale training for ME’s.
  • Work with site leadership to maximize Encore NET Efficiency and BAF NET Efficiency.
  • Identify opportunities for package sale growth by site.

Monthly BUVAR critiques

• Participate in all monthly BUVAR’s.

Site Visits

• Travel to each site as needed.
• While on site, review with PD & DOM a site/audit checklist to make sure all marketing processes and audit processes are being performed and maximized.
• Review marketing channels and look for opportunities to increase tours and volume.

Candidate Profile

Education 

• Bachelor’s degree preferred or equivalent level of work experience.

Experience

• Minimum of ten years’ experience managing major vacation ownership on-site marketing programs.

Skills & Attributes

• Demonstrated success in managing past marketing programs and campaigns.
• Demonstrated ability in conceptualizing, planning, organizing and implementing multi-faceted marketing campaigns.
• Demonstrated ability to develop marketing budgets, proformas, and strategic plans
• Excellent interpersonal and highly developed and effective verbal and written communications skills.
• Possess communication skills and style for working with dynamic sales and marketing organization.
• Ability to represent MVW in a professional manner.
• Ability to explain complex ideas clearly and concisely in a manner appropriate to the audience.
• Conceptual thinker.
• Proven ability to gather the required information to analyze trends and surface possible solutions. 
• Demonstrated ability to influence vertically and horizontally.
• Proven ability to develop and maintain effective relationships with a broad group of stakeholders in order build        trust and influence key decisions.
• Proven ability to challenge organizational norms and accepted thinking to improve effectiveness.
• Proven ability to consistently meet deadlines through effective multi-tasking and reprioritization of tasks.
• Willingness and ability to travel domestically, when necessary, up to 10%
• Willingness and ability to meet aggressive schedules.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.