WHO YOU’LL WORK WITH

In this role, the Senior Digital Marketing Professional will report to the Senior Manager, Digital Marketing. They will drive brand strength, fuel consumer demand and build long-term connections with consumers. The successful candidate will partner with Pacific Marketing leaders, the Asia-Pacific Latin America geography and Global Brand Marketing teams across Nike to build more effective and efficient ways to encourage and connect with athletes*. Key internal partners are Brand Marketing, Integrated Media, Brand Creative and Nike Direct Digital Commerce (NDDC) team. Externally this role will partner with local digital marketing agencies.

WHO WE ARE LOOKING FOR

This role will be a part of the Melbourne-based marketing team. We are looking for an expert in Digital Marketing, with a deep understanding of the consumer, their lifestyle, and how they shop online. Top candidates will have a relentless curiosity for the consumer and a belief in our brand vision. They will also be a team player, curious and eager to innovate, to test & fail, learn & evolve. It is vital that candidates value the importance of data and consumer insights and appreciate the creative process and understand marketing technology, the role of online to offline, and direct-to-consumer channels. In this role, the successful candidate can think strategically across multiple digital channels, while driving brand priorities with commercial outcomes and building long term consumer loyalty.

• Have a bachelor’s degree in Marketing, Business or a closely related field. With a minimum 5 years of experience in digital marketing or related experience in marketing.

• Be a team player with experience working collaboratively and effectively in a matrix organization.
• Show excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Be a problem solver with ability to understand challenges or underlying opportunities, share ideas, develop effective responses or elevate to higher management.
• Have the ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed.
• Have the ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.

WHAT YOU’LL WORK ON

As a part of the Digital Marketing team, you will work on annual and seasonal digital marketing strategy including programming 13-week journeys and orchestrating communications across owned channels including Nike.com, Nike App, NRC, NTC and social media. You will analyze health of consumer communications through regular marketing performance reports, promoting a test-and-learn agenda, and an iterative marketing culture. You will manage the team’s day-to-day relationship with agency partners and marketing leads.

Success will be measured on increases in brand strength as well as overall contribution to Nike digital business including traffic to owned platform and sell-through of key products.

In this role you will:

• Serve as a Digital Marketing expert to the full Pacific Marketing team in driving digital excellence and innovation.
• Act as subject matter expert of the Nike digital ecosystem, providing knowledge of the digital capabilities to maximize the channels to elevate the consumer brand experience and drive member engagement and retention.

• Operationalize territory playbooks and toolkits with channel guidelines, consumer-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
• Deliver inputs into brand concepts and 365 seasonal campaigns, and production briefs to inform development and delivery of channel right content to match consumer intent and experience needs.
• Partner with cross-channel and Nike Direct Retail Marketing and Stores teams to co-develop O2O marketing plans to enable connected journeys across the ecosystem.

• Partner with Geo and Global teams in the delivery/execution of new digital capabilities and innovative test and learn pilot programs for the territory.
• Understand and apply analytics to improve the way we communicate and connect with our consumers across all digital channels and stores environments.