At Guayakí Yerba Mate, the Associate Brand Manager will be a key player in shaping our brand's future, contributing to its continued growth and dynamic trajectory. This role will manage high-impact projects, including new product launches, product renovations, and day-to-day business activities, including sales performance analysis, market research, and consumer insights.  The Associate Brand Manager will partner with R&D, Sales, and Operations to build holistic business intelligence and support all brand management initiatives.  

 

This a hybrid position, and this person will be expected to be in our Sebastopol office at least 2 times a week. 

 

Here's what you’ll do: 

 

• Utilize business analytics, including share, volume, and revenue drivers, to make data-driven decisions and achieve business goals. 

• Analyze sales volume, market share trends, and competitive activities to identify opportunities for growth. 

• Deeply understand consumer behavior and leverage these insights to guide brand strategy and innovation. 

• Translate overarching brand strategy into specific channel-focused brand initiatives and executions. 

• Responsible for critical portfolio management projects (including but not limited to line extensions, packaging updates, cost savings initiatives and minor renovations) with cross-functional stakeholders. 

• Oversee the commercialization of new products, managing cross-functional partnerships to bring ideas to life. 

• Manage end-to-end business and innovation processes, collaborating with cross-functional teams to deliver results. 

• Provide Finance and S&OP with retailer and consumption insights to refine demand forecasts and improve service accuracy. 

• Develop and implement solutions for multi-channel retail strategies that resonate with consumers and retail partners 

• Develop strong stories to sell in product ideas both internally and externally. 

• Assist in creating and executing annual marketing plans that align with channel and brand growth objectives. 

• Collaborate with Media, PR, Creative, and Native Partnership agencies to execute brand campaigns that build long-term brand equity. 

• Build effective trust and relationships with key internal and external partners. 

• Manage budget in close collaboration with finance and marketing team. 

 

Here’s what you’ll bring to the table: 

Experience 

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred. 

• 2-5 years of experience in brand management and innovation within the CPG industry (Food & Beverage experience preferred).  

 

Knowledge, Skills & Abilities 

• Must have a proven track record of building brand strategies with an entrepreneurial mindset. 

• Openness to supporting projects (of various sizes and scope) and ability to change focus areas via short and longer-term assignments  

• Strong communication and storytelling skills  

• Strong business acumen with experience building successful brand and channel plans  

• Must have thorough knowledge of market and brand research methods and strong ability of how to utilize and leverage brand insights. 

• Strong MS Powerpoint, Excel and Project management skills. 

• Ability to thrive in a fast-paced environment.