ROLE AND RESPONSIBILITIES 

In this role, you’ll be responsible for:  

• Developing and executing growth marketing strategies collaboratively with digital and lifecycle teams to acquire and retain customers, and optimising activity towards meeting targets.  

• In collaboration with Product Marketing, conduct market research and competitor analysis to identify emerging trends, customer pain points, and growth opportunities. 

• Collaborate with cross-functional teams, including sales, customer support, and finance, to ensure alignment and maximise overall business impact. 

• Utilise data-driven insights to optimise customer journeys, conversion funnels, and user experiences, leveraging analysis tools such as mParticle/Indicative, Thoughtspot and Power BI. 

• Lead A/B testing and experimentation initiatives and mindset within the team to continuously improve marketing performance and ROI. 

• Create personalised 1:1 customer journeys to engage and retain clients. 

• Collaborate with specialist teams to develop and implement comprehensive marketing campaigns, leveraging content, analysis, video, lifecycle, promotions, digital strategies, and conversion rate optimisation (CRO) to drive turnover. 

• Work closely with creative & product marketing teams to develop compelling messaging, visuals, and materials that resonate with target audiences and core messages. 

• Establish and monitor KPIs related to acquisition, retention, and customer lifetime value, regular reporting on progress, and identifying areas for improvement. 

• Stay across industry best practices, emerging technologies, and regulatory changes to inform strategic decision-making and maintain competitive advantage. 

• Foster a culture of innovation, collaboration, and continuous improvement within the marketing team and across the organisation. 

General 

• Manage a team of lifecycle marketing and content specialists, supporting them in workload management and their professional growth and development. 

• Adhere to data privacy regulations and compliance standards. 

• Maintain personal/professional development to meet the changing demands of the role. 

• Build and maintain strong relationships with all stakeholders in the ANZ region and UK Head Office. 

• Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role. 

• Read and comply with CMC policies and procedures as they relate to your employment. 

• Complete all mandatory compliance training. 

KEY SKILLS AND EXPERIENCE 

• Bachelor’s degree in marketing, business administration, or related field (MBA preferred). 

• 5+ years of experience in growth & lifecycle marketing, or related roles, preferably within the financial services or technology sector. 

• Strong eCRM experience, with the ability to work with complex customer data structures. 

• Experience using Marketing Automation tools such as Braze, Marketo, Adobe Audience Manager, Salesforce Marketing Cloud  

• Proven track record of driving customer acquisition and retention through strategic marketing and experimentation initiatives. 

• Deep understanding of digital marketing principles and analysis tools, and techniques 

• Strong analytical skills and proficiency in data analysis, interpretation, and visualisation. 

• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels. 

• Self-motivated, results-oriented, and adaptable, with a passion for innovation and continuous learning. 

• Experience working in an agile, fast-paced environment with a high degree of autonomy and accountability.