Job Description

OVERVIEW: 

• Location: Don Mueang, Bangkok

• Department: Commercial

• Entity: Thai AirAsia

• Status: Full time

YOUR ROLE AS A:

This role involved developing and executing strategic marketing campaigns to increase the Take-Up rate of add-ons such as baggage, seat selection, meals insurance, and other value-added services. 

WHAT YOU’LL CHAMPION:

• Be responsible for the overall go-to-market strategy, development, execution, and optimization of marketing campaigns for ancillary products.

• Delivered development and execution of strategic marketing campaigns to increase the take-up rate of add-ons such as baggage, seat selection, meal insurance, and other value-added services. 

• Develop marketing calendar and channel/distribution strategy by having end-to-end accountability of commercial delivery into the market and work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure ancillary products strategy is aligned to the overall AirAsia.com Strategy.

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point.

• Work closely internally with the relevant team to establish a channel strategy (external party).

• Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand enhances the consumer purchase experience by developing and monitoring funnel strategy and conversion.

• Constantly engage with the Product team to enhance the user experience.

WHO YOU ARE:

• Bachelor Degree in Marketing, Finance, Business Administration or any related field

• Experiences in Marketing, Marketing Campaigns, Marketing Strategy for 3 years onwards

• Understanding marketing trends and having passionate in airline business

• Creating graphic design or artwork with creativity ideas according to Customer Intelligence (CI) of the company.

• Excellent at English and interpersonal skills

• Creativity, working as a team and under pressure with limited time.

WHERE YOU’LL GO:

 Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. 

Based on your performance and contribution in this role, you’ll grow into becoming a Marketing for routes products. In this role, you’ll work in developing and executing innovative marketing strategies to drive customer engagement, brand awareness, and revenue growth.  

WHAT YOU’LL ENJOY:

•  Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

•  Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

• A unique Allstar culture like no other 

OUR HIRING PROCESS:

• Application received

• Candidate screening

• Assessment(s)

•  Interview(s)

•  Background check and/or other assessments

• Offer and negotiation

GET TO KNOW AIRASIA :

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard. 

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https://privacy.thaiairasia.co.th/Candidate_Privacy.html