At Moss, we help companies spend smarter. We’re a place where aspiring, adaptable quick-thinkers thrive, and we’re set to become the next leading spend management platform in the European FinTech industry.

Our Growth team is seeking a CRM Lifecycle Marketing Manager (f/m/d). This role will be instrumental in driving demand and revenue growth - designing, implementing, and optimising automated lifecycle campaigns across user segments and stages. It will play a key part in building the CRM marketing function at Moss through a relentless focus on conversion, activation, and engagement. 

Your responsibilities

Here's a bit more on what you can expect to be doing day-to-day:

• Build world class automated campaigns: Lead the development and execution of email marketing campaigns, in-app communications, push notifications, and other CRM initiatives to drive customer onboarding, activation, retention and expansion.

• Navigate the data: Utilise customer data and segmentation techniques to personalise communications, enhance customer experience, and optimise campaign effectiveness

• Push revenue forward: Drive growth across key metrics such as pipeline, revenue, activation & upsell. You will measure success, optimise against targets, and report on performance on a recurring cadence.

• Boost our brand: Optimise referral programs to drive user acquisition and retention, innovating new ways to attract and retain users.

• Take full ownership: Own the entire process from optimisation to analysis and further improvements, ensuring continuous development of the CRM lifecycle. 

• Engage stakeholders: Collaborate closely with key stakeholders across Growth, Product, Rev Ops and Sales to ensure full alignment for the best possible campaigns.  

About you:

We think you’ll need the following experience and qualifications to succeed in this role: 

• Proven experience in email marketing/CRM, preferably within a lifecycle CRM setting. Also a track record within the B2B SaaS sector at a fast paced, product-led growth company.

• Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution). Also you will have a solid understanding of tools such as Hubspot and Intercom too. 

• You are fluent in English (German would be a plus)

In addition, here are the skills and attributes we are looking for:

• Result Focused & Ownership - You move work forward effectively & efficiently. You take ownership of your work responsibilities, assess needs and secure necessary support to successfully complete initiatives. You drive decision making by identifying options for solutions and draw on other perspectives as needed

• Data Driven Prioritisation - Your opinion is rooted in data and not gut feeling. You are able to draw insights from various data sources to inform what to focus on next. You prioritise tasks, projects and resources on highest impact work. You execute quickly on cross-functional projects and steer initiatives end to end.

• Growth Mindset - You strive for excellence by actively engaging in developing new and complementary skills in order to reinforce expertise. You find ways to support others' development and give constructive feedback, for the greater good of Moss as a whole.

• Great Collaboration - You work collaboratively at all times, share and adopt practices across Moss and recognize others for this. You transcend functional silos. You build bridges between Mossers by finding common ground, acknowledging differences, listening to others, sharing credit and resolving disagreements.

Our offer

We believe the greatest benefit we can offer you is the opportunity to develop your skills and progress your career - we’d like to help you on that journey. Here's what else you can expect:

• An attractive compensation package, including our company stock option plan

• An annual learning budget of 600 euros

• Access to our mental health and wellbeing offering, including 1-on-1 coaching sessions

• An Urban Sports Club membership

• 20 days work from abroad

About Moss

Moss is a SaaS scale-up business founded in Berlin. In the last years, we have built a passionate team of circa 250 people from 40+ nationalities in 6 offices across Europe.

To date, we help over 3000+ businesses in Germany, Netherlands and the UK to spend smarter. Our leading spend management solution encompasses corporate cards, invoice management, employee cash reimbursements and controlling modules that help finance teams save thousands of hours in manual data processing and gain complete control while enabling their teams.

Moss has raised a total of €180 million in funding and is backed by renowned tech investors including Valar Ventures, Tiger Global, Global Founders Capital, Cherry Ventures and A-Star.

Not only do we embrace and celebrate the diversity of our customer base, but we also strive to do the same for our growing team. At Moss, we offer equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law.

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