Job Purpose

To develop and drive consumer activation plans that deliver exceptional customer experiences to maximize awareness and conversions in the target population. As Senior Brand Manager consumer marketing, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan including consumer activation, media planning

Education, Experience & Skills

• Bachelor’s Degree, MBA Preferred

• 5+ years’ experience in FMCG or related industry

• Excellent Communication & Stakeholder management skills

• Proven track record of developing successful marketing strategies and delivering disruptive campaigns

• Digital and omnichannel marketing experience is required

Key Responsibilities

• Identify and map consumer journey, data driven consumer personas and develop digital first marketing strategy and activation plans

• Lead development of patient disease awareness campaigns, rooted in data and insights

• Work closely with creative, media & production agencies to develop and execute campaigns

• Champion consumer activation, including influencers, social media, and out-of-home activations

• Conduct market research for concept testing, message recall and understand consumer behavior and preferences

• Analyze campaign performance metrics including reach, impressions, engagement and conversions and optimize future execution

• Liaison with regional and global teams to localize global strategy/operational plans/content

• Work closely with internal stakeholders and ensure strong governance and controls are established

• Drive performance and ability to act independently through creative thinking, problem solving and ability to work under pressure and meet deadlines

• Keep pace with changing digital external environment

• Make positive contributions to the overall culture of the organization and have high willingness to share back learnings and failures.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Contact information:

You may apply for this position online by selecting the Apply now button.

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