Distribution Marketing Director

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Get to know the business

Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.

Overview of Position

The Marketing Director will serve a key role on the Distribution Marketing & Business Development Initiatives team managing a number of MarTech enabled campaigns, primarily our Seismic digital marketing platform, including serving as administrator and librarian of the curated marketing inventory of over one thousand pieces, and continually auditing expiry dates and specific client-approval status to ensure correct organization. This role will consult with the sales team on a 1:1 basis to help create new client-specific content for strategic sales initiatives and campaigns utilizing customized Digital Sales Rooms (DSRs). This role will develop and build Seismic digital sales rooms and then support the user base customizing these templates for targeted client campaigns.

This role will be responsible for the new marketing material development process, from conception, approvals and implementation, through to robust metrics reporting. In addition to supporting sales campaigns utilizing the Seismic platform, role will also support sales enablement programs across all distribution channels that may include sales presentations (PPT), emails, marketing material development and other communications.

Act as internal Champion for Seismic, educating internal stakeholders outside of sales on how Corebridge is using the MarTech Seismic platform to help drive sales in a new and exciting way.

This individual will also manage 200+ Seismic platform user licenses, perform ongoing group and 1:1 training as needed, as well as providing support for strategic sales partner campaigns. This position will work closely with internal business functions including Product Marketing teams, Compliance, Sales, Thought Leadership, IT and other internal partners.

Specifically, this individual will maintain strong relationship Ad Review Compliance, Legal, Corebridge Capital Services.

This role plays an instrumental part in helping Corebridge Financial develop and execute strategic marketing plans to meet annual sales, marketing & business goals.

Please Note: Preferred location is listed, but role can be open as fully remote for the right candidate.

Responsibilities:

• Support inventory maintenance of Compliance-approved marketing materials on our Seismic MarTech sales enablement platform in partnership with internal Distribution teams
• Serve as administrator and librarian for inventory, constantly reviewing, refreshing, validating expiration dates
• Audit the library, and organize content by topic, and then by firm-approved status
• Manage the user list to stay current
• Assist with developing and building Seismic digital sales rooms templates
• Develop new creative ways to report on sales attribution from Seismic marketing efforts
• Train Sales team on the Seismic platform and troubleshoot issues for them, help them prepare for client presentations and meetings as needed
• Provide direction to creative partners in the development and execution of marketing materials

What you need to know

• Bachelor degree required, 3+ years of professional marketing experience
• Knowledge of Annuity products, Financial Services experience preferred
• Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business unites.
• Strong writing and communication skills, Excellent attention to detail
• MarTech experience required, knowledge of Seismic preferred
• Demonstrated success in marketing from conception through planning and implementation
• Ability to cope with change and thrive in a fast-paced environment.
• Highly proficient with Word, Excel and PowerPoint
• Demonstrated creative thinker with strong tactical execution skills

What our employees like most about working for Corebridge Financial Life & Retirement

• We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation. 
• Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us?  We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.

Benefit package includes

• Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!
• 17 paid holidays per calendar year. 
• A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.

We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit: www.corebridgefinancial.com

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to [email protected].   Reasonable accommodations will be determined on a case-by-case basis.

Functional Area:

CM - Communications

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

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