Head of Content & Copywriting

Posted:
12/2/2024, 4:38:48 AM

Location(s):
Hauts-de-France, France

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Head of Content & Copywriting

Role overview: 

The Head of Content & Copywriting is responsible for the overall strategy of content that sits across our digital sites. They will manage all outputs across the channels for EMEA and be the owner of JD’s tone of voice in both content and copy across all touchpoints. Managing a fast paced team across multiple office locations – this role requires a strong motivated leader.

Responsibilities:

  • Leading a team of talented content experts & copywriters across EMEA
  • Inspiring and evolving the JD tone of voice
  • Being resposible for the planning & execution of all content strategies
  • Building strong relationships across all of our business functions including trading, marketing, retail & performance marketing.
  • Reviewing performance, planning strategy and driving forward content & copy outputs
  • Delivering constructive feedback
  • Ability to prioritise the team’s workload and deliver on multiple projects

Role objectives and KPI’s:

  • Working closely with our trading function to ensure all channels across EMEA are relflective of our key commercial messages
  • Constantly reviewing performance and optimising content & copy to ensure we are maximsing
  • Reviewing and deploying new intiatives for how we can continue to evolve our approach
  • Ensuring all product copy is delivered within the time frame required with the correct one of voice

Skills and Experience:

  • 6+ years’ experience in content or copywriting including line management responsibilities
  • Exceptional written communication skills
  • Proven track record of managing and delivering on multiple projects
  • Strong communicator with an ability to lead, influence and build strong relationships with stakeholders
  • Commercially minded

 Training needs to upskill:

  • Leadership development program
  • Good at managing up to senior leadership
  • Exceptional knowledge of all copy and content systems
  • Cross departmental relationships
  • Strong analytical skills
  • Ability to manage multiple projects

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

#LI-KW1