JOB PURPOSE:

The Assistant Vice President of Business Development (AVP of BD) will be responsible for managing sales and networking to drive the CenterLight Program of All-inclusive Care for the Elderly (PACE) and all other lines of business. The AVP of BD will drive growth through referral network building, provider relationships and develop lead-optimization strategies. They will identify new business opportunities and enhance the business development team to proliferate increased awareness, advocacy, and strategic partnerships with referral sources.

JOB RESPONSIBILITIES:

• Manage a field-based team of business development/outreach staff.

• Develop efficient processes, standard operating procedures and define job functions.

• Meet directly with relevant community and business stakeholders as necessary to provide plan education through lectures, presentations, meetings, or other communications.

• Develop staff and assign strategic relationships, ensure continuous and effective communication with providers/referral sources, and respond to all inquiries, requests, and referrals timely.

• Monitor and drive staff performance, quality, customer service, compliance, and efficiency in all activities.

• Lead strategic planning activities for territory coverage, growth optimization, operational efficiencies, and other relevant focuses.

• Collaborate with Provider Relation on onboarding and education provider and vendors.

• Work closely with the Marketing Team to develop promotional messaging, differentiation strategies, and compliant marketing collateral needs.

• Provide excellent customer service and communication with referral sources and all departments.

• Partner with the Intake / Enrollment teams to streamline and optimize the referral management process and reduce timelines for each touchpoint.

• Increase brand awareness of CenterLight PACE by educating community leaders/organizations, providers, referral sources, prospective participants/caregivers, and other audiences on PACE program benefits.

• Identify and train on PACE differentiators from other healthcare options and isolating key value propositions in relation to audience group and specific needs.

• Train, support and analyze cultural growth initiatives through community outreach and market engagement activities.

• Identify internal/external events opportunities with community partners, or other resources to educate the community, create brand awareness and drive growth.

• Collaborate with the events team and other departments positioning the mobile health unit/vehicles at events with the community engagement team.

• Work with the site directors and therapeutic recreation department and staff on site events/tours to grow the sites.

• Develop a Market Analysis to identify new business opportunities, provide market trend intelligence, and advise on the competitive landscape.

• Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental policies and procedures.

• Create, update, train and enforce marketing activities, department policies and standard operating procedures for regulatory compliance with state, federal, and PACE program requirements.

• Monitor team performance, referrals, enrollments, and conversion to identify trends and ensure the quality of leads.

• Ensure staff meets documentation standards.

• Develop reports to keep track of staff performance, referrals, enrollments, and conversion rates.

• Meet referral, enrollment, conversion rate and other key performance indicators as identified by Senior Management.

• Integrate with all departments to provide high-quality of care.

• Oversee handouts/packets with approved marketing materials.

• Developing and managing business development budget.

• Formulate new business proposals with team members.

• Evaluate performance by collaborating with leadership, operations, and finance.

• Create messaging for social media posted by the marketing department.

• Participate with quality improvement projects.

• All other duties as assigned.

• Same responsibilities above for all lines of business.

Schedule: 8:30AM – 5:30PM

Weekly Hours: 40

QUALIFICATIONS:

Education: Bachelor’s degree, preferred. 

Experience:

• Minimum of five (5+) years of work experience in healthcare business development; preferably with MLTC, MAP, or PACE programs and/or homecare.

• Knowledge of community-based long-term care services to a dual-eligible and frail adult population.

• In-depth knowledge of government programs: Medicare, Medicaid, PACE, compliance, and regulations.

• Minimum of three (3+) years of Management (Manager level and up) experience.

• Must have strong leadership and interpersonal skills (written and verbal).

• Experience utilizing CRM or other database platforms/tools preferred.

• Proficiency in Microsoft Word and Outlook required; Microsoft Excel preferred.

• Highly organized and flexible to meet submission deadlines.

• Experience in working independently without significant oversight and or direction from a supervisor.

• Maintain an unrestricted driver’s license and own vehicle.

• Contract negotiation experience.

Additional Requirements:

• Must be a skilled public speaker, willing and comfortable to present in front of audiences.

• Knowledge with healthcare organizations and general population dynamics within the greater New York Metropolitan region.

• Willingness to travel throughout the greater NYC metropolitan region (80% of the time).

• Positive attitude and outlook with the ability to multi-task in a constantly changing environment.

• Works in the field, office locations and outside in varied weather conditions in all areas of the community.

• Nights and weekends required.

Language: Written and verbal fluency in a secondary language, required.

Physical Requirements

Individuals must be able to sustain certain physical requirements essential to the job. This includes, but is not limited to:

• Standing – Duration of up to 6 hours a day.

• Sitting/Stationary positions – Sedentary position in duration of up to 6-8 hours a day for consecutive hours/periods.

• Lifting/Push/Pull – Up to 50 pounds of equipment, baggage, supplies, and other items used in the scope of the job using OSHA guidelines, etc.

• Bending/Squatting – Have to be able to safely bend or squat to perform the essential functions under the scope of the job.

• Stairs/Steps/Walking/Climbing – Must be able to safely maneuver stairs, climb up/down, and walk to access work areas.

• Agility/Fine Motor Skills - Must demonstrate agility and fine motor skills to operate and activate equipment, devices, instruments, and tools to complete essential job functions (ie. typing, use of supplies, equipment, etc.)

• Sight/Visual Requirements – Must be able to visually read documentation, papers, orders, signs, etc., and type/write documentation, etc. with accuracy.

• Audio Hearing and Motor Skills (language) Requirements – Must be able to listen attentively and document information from patients, community members, co-workers, clients, providers, etc., and intake information through audio processing with accuracy. In addition, they must be able to speak comfortably and clearly with language motor skills for customers to understand the individual.

• Cognitive Ability – Must be able to demonstrate good decision-making, reasonableness, cognitive ability, rational processing, and analysis to satisfy essential functions of the job.

Disclaimer: Responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.

 

We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, height, weight, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Salary Range (Min-Max):

$180,000.00 - $200,000.00