About The Role

We’re on the lookout for a Brand Marketing Manager (Digital) to join our team in a remote role based in Canada. The ideal candidate will be a seasoned brand marketer with a strong focus on digital and social channels.

Reporting to Director, Brand and Creative, you’re going to be a part of a team that shares KOHO’s mission of empowering a generation of Canadians to make financial progress with the world.

What You’ll Be Doing

• Align social media strategies with overarching marketing objectives
• Craft strategies to manage and enhance our online reputation on key platforms, such as Reddit
• Collaborate with creative teams to produce high-impact, on-brand assets
• Work with customer service to address customer inquiries, concerns, and feedback effectively
• Develop our platform strategy for our social channels
• Partner with the product marketing team to elevate online visibility for product launches
• Brief and collaborate with influencers to create impactful and authentic content
• Work with external agencies to design and execute digital and social campaign components

Who You Are

• Developed social media strategies from the ground up
• Passionate about understanding and adapting to the evolving landscape of social and digital channels
• Experience collaborating with influencers to create authentic content
• Data-driven and proficient with analytics platforms
• Experience briefing creative teams to achieve optimal results
• Excel in crafting high-impact content for social and digital platforms
• Hands-on experience working with TikTok, Reddit, and Meta
• Proven track record of building communities and content, both in agency and in-house settings
• Thrive in dynamic environments where each day presents new challenges

Nice to haves

• You might also excel on camera
• Experience in the financial services sector
• Established relationships with Canadian influencers
• Present a portfolio showcasing exceptional work