Work Location:

Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

We’re committed to providing fair and equitable compensation to all our colleagues. As a candidate, we encourage you to have an open dialogue with a member of our HR Team and ask compensation related questions, including pay details for this role.

Job Description:

Summary:

The Global Brand Management team is responsible for evolving, educating, and protecting the TD Brand; driving the identity, naming and third party risk strategies for TD, it's sub-brands and partnerships; ultimately being the stewards and educators for the brand at a Global and North American level. The Global Brand Management team supports various lines of business and channels with varying levels of involvement and Brand governance support.

Job Description: 

The Associate Manager reports to the Senior Group Manager, Global Brand Management. The main function of the Associate Manager is to play a key role in governing the Brand Identity and support the imbedding of the brand across the enterprise. This will be achieved through various digital tools, direct education and providing Brand oversight of the Visual, Verbal and Sonic Identities. The Associate Manager will work closely with internal Marketing and Business partners as well as external agencies and vendors to ensure consistent application of the brand through all tactics and channels. This role requires strategic and creative expertise to ensure the spirit of the brand is applied in line with key Business objectives. This role ensures that the TD Brand is protected and delivered through internal and external communications.

Responsibilities include but are not limited to managing the Brand Queries Inbox, hosting and conducting creative review sessions and supporting with content and user experience on the internal brand hub webpage (Brand Corner).  The Associate Manager will support other members of the Global Brand Management team to provide general support and co-ordination for a variety of projects and programs.

Focuses On:

• Provide day-to-day management of Brand Queries inbox including triage, response, escalation and tracking within a timely manner
• Educate and reinforce brand standards with creative services partners and business units to ensure creative adheres to Visual, Verbal and Sonic Identities
• Provide updates to Brand Corner, inclusive of content and technology. Assist with account management, notifications, and front-end updates.
• Brand Corner education and training
• Provide reporting and recommendations for our brand tools incl. Brand Queries and Brand Corner
• Lead one-off project execution with low-mid brand impact; Develop project briefs and execute assigned tasks within prescribed timelines and budget
• Provide project status and timely escalation of issues to ensure project objectives are met. Communicate changes and provide status updates
• Follow established budget processes for estimates and accruals. Manage project budgets, billing and reporting.
• Develop strong working relationships and maintain open dialogue with marketing partners, business units and external suppliers.
• Support external agency partners as a liaison for Global Brand Management. Facilitate agency touchpoints internally and externally to drive increased brand awareness.
• Contribute to a positive working environment.
• Database intake tracking and filing for Naming and Third Party Risk Assessments.
• Produce and deliver Brand newsletters, leveraging the latest brand updates.

Education/Accreditations: 

• BA/BS in Communications or Marketing

Other Qualifications/Skills/Experience:  

• The ideal candidate must have 2-3 years Brand experience; agency and/or financial services is an asset.
• A passion and understanding of Branding Strategy and Design with a strong eye for details.
• Professional experience using Brand Guidelines and Standards and a strong understanding on how they're applied.
• Strong organisational skills with the proven ability to be an effective team contributor/player. Ability to work independently and kep partners informed.
• Ability to handle multiple tasks/projects and proactively identify and address opportunities.
• Strong “detail” orientation, and working style that emphasizes a commitment to accuracy an ensuring quality control.
• Proven ability to manage projects to successful completion.
• Ability to work comfortably in an environment where flexibility is required to respond to new or changing priorities while meeting deadlines
• Proficiency in Microsoft Office, with emphasis on creating PowerPoint presentations, Word and Excel
• Excellent communication (verbal and written) and presentation skills.

Demonstrated ability to:

• Influence partners
• Be responsive, pro-active and approachable.
• Show strategic and broad thinking; make sound recommendations
• Foster collaboration, be a team player and a leader

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement:

N/A.