ICA Banken are on a journey to establish an omnichannel customer journey and we are therefore investing in our marketing automation platform. We are now looking for a dedicated MarTech (Marketing Technology) lead to drive this establishment.   

This is your job:  

Welcome to a high-performing technical team that will have a fundamental impact on ICA Banken’s journey to establish omnichannel customer journeys. As MarTech lead you will have responsibility for the strategy and vision of the MarTech stack. The primary scope of this role is on CRM however, in the roadmap to enable an omnichannel customer journey in the future this scope will expand and include the entire customer experience in digital platforms. The MarTech team consists of two marketing automation specialists, one solution architect and additional support from other teams.   

As our MarTech lead, you will be:  

• Ensuring that the MarTech solution is continuously monitored and analyzed to ensure performance and effectiveness of the solutions and initiate improvements and optimizations as needed  

• Support the development of new personalization in SAS CI 360 tool based on different needs throughout the customer journey  

• Ensure that we build the right capabilities throughout the MarTech stack to segment, orchestrate and activate experiences with high relevance for our customers, and that we can work data-driven throughout the process with e.g. A/B tests, follow-up and feedback insights and results to the analysis environments  

• Orchestrating amongst the entire MarTech stack and solutions including MainFrame, Interactive, Centrica, Symplify, SAS CI 360 etc.  

Who are you?  

We are looking for you who have at least 5 years of experience from the MarTech stack and at least some years’ experience from a leadership role. We assume that you have a balanced mix of technical expertise, deep domain knowledge and a strong focus on customer satisfaction and high-impact outcomes.   

We are early in our establishment and are therefore looking for a leader with previous experience in establishing marketing automation platforms to create value for the customer. To thrive in this position, you need to be equally comfortable talking to technical experts as you are with those who have never worked with marketing automation. You will also be collaborating heavily with our digital tech departments   

As a person, you are analytical, structured, goal-oriented, passionate about customer experience and driving positive change in the organisation. You thrive in a collaborative and agile environment.  

What happens next?  

The deadline for applications is November 10th, but we are continuously reviewing applications, so send it as soon as possible!