Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.
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Color Health is looking for a Content Marketing Manager to help effectively communicate Color’s story by creating thoughtfully crafted content that supports our brand, demand, and communications efforts by pulling out subject matter expertise throughout our organization, and helping manage the process and flow of different pieces of content as they get created, approved, published.
As a core part of the marketing team, you’ll lead and participate in collaborative efforts with several cross-functional teams to conceptualize, produce, and execute content for web (blogs, newsletters), social, 3rd party syndication (op-eds, webinars, guides), and other channels to effectively communicate our value proposition, build brand awareness, and generate quality leads, all while maintaining a consistent and authentic voice across platforms. Through regular performance analysis and trend tracking, you’ll continuously refine our content strategy to maximize impact and maintain a consistent and authentic voice across all platforms.
The ideal candidate is highly skilled at finding unique story angles for our brand and demand efforts, and can translate technical/clinical capabilities into customer benefits. You’ll excel in this role if you’re a natural collaborator, able to balance multiple projects at once, and contribute new ideas.
Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.