Job Summary:

Company: Academy Music Group

Department: Marketing

Location: Brixton, London

Reports to: Head of Marketing

Working Hours: Full-time

Job type: Permanent

Role

A new and exciting role in the Marketing team, you will have experience devising social media strategy, across multiple platforms, channels and pages. You will be responsible for developing and implementing our social media strategy to grow our reach and engagement against objectives set by the Head of Marketing. You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners.

About You

• Significant and demonstrable experience in a strategic social media role, focusing on music, brand, agency media or entertainment
• Extensive knowledge and understanding of all social media platforms including deep understanding of analytics
• Outstanding and innovative editorial expertise
• A track record in content creation, using editorial, photography and video to engage with online audiences
• Good awareness of PR, marketing and community management
• Skilled in developing fan-bases and moderation techniques
• Experienced in a fast-paced, creative environment
• Proficient in social reporting tools for extracting and reporting insight
• Competent in editing tools and optimising formats for social media platforms
• Brand management experience
• High level communication skills
• Strong project management and people skills

What We Need

• Dynamic with outstanding attention to detail
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Data driven and an analytical, results-driven professional
• Extremely organised and self-motivated
• Positive with a proactive, can-do attitude
• Understanding of the wider industry landscape, social media platforms and techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)

What You’ll be Doing

• Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects
• Live management of Social and Content Executive
• Collaborate with the Head of Marketing and align with department leads (PR, digital marketing, design, marketing), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact
• Plan, review and strategise daily/weekly/monthly content across multiple platforms
• Own and curate calendar management, content creation
• Communicate plans to internal marketing and PR leads
• Maximise engagement and growth with our communities
• Monitor reach of all our social media channels
• Implement effective processes to ensure smooth and timely delivery of assets to channels
• Ensure a consistently high-quality output
• Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy
• Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns
• Improve channel engagement and performance
• Present and review the social media strategy to the Head of Marketing, department leads and key stakeholders on a regular basis
• Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales
• Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels
• Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary
• Establish KPIs and metrics to measure the success of content and campaigns
• Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
• Actively contribute to the Group’s communications and marketing strategy
• Proactively monitor the competitor landscape
• Educate internal teams around best practice social media strategies, commercial tactics, new formats and content
• Work closely with the marketing team for all paid-for activity and audience targeting
• Support the Head of Marketing with the overall brand experience
• Work with external agencies and internal development teams as required

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Reality check

While this is a great opportunity in an exciting industry, this is not just a chance to see shows for free! The role is not your ordinary nine-to-five, and the industry is demanding, with sometimes long and unsociable hours. The excitement and energy of the shows and events we create comes from the hard work and dedication we commit to our work, and this position is no exception so get ready to bring your very best to the role.

The Company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: Monday 23rd September 2024. We reserve the right to close applications at anytime so encourage early application where possible.

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