Job Description

Job Objectives: 

Develop and implement Public Relations & Media Relations strategy for AirAsia MOVE in the Philippines.

Build AirAsia MOVE's reputation in the Philippines and ensure effective media coverage across all segments. 

Build and strengthen the profile for CEO of AirAsia MOVE and all of its relevant spokespersons in the Philippines.

Reporting Line: 

This role will report directly to the Head of Communications, AirAsia MOVE (Regional), and is a sole contributor role.

Key Accountabilities: 

• Ensure strong partnership with reporters, anchors, news desks, program managers, editors and columnists

• To build a strong network of key influencers (especially travel & lifestyle category) in the Philippines.

• Prepare daily / weekly news monitoring report for AirAsia MOVE.  

• Draft & review press releases, speeches, briefing documents, media Q&A’s, all other media documents for press conferences, interviews, etc. 

• Organize press conferences, Radio & TV interviews and strengthen digital media presence for AirAsia MOVE

• Propose PR & Communications plans for the launch of new lines of businesses by AirAsia MOVE as well as roll out sustenance PR plans to maintain share of voice for various products and services by AirAsia MOVE.

• To coordinate & work alongside Regional & Group Comms of Capital A (holding company of AirAsia MOVE) for press related matters and attend regional meetings and related events.

• Facilitation of content for photo / audio-video shoot for media related matters for AirAsia MOVE.

• Other ad-hoc projects as instructed by the Head of Department 

Requirements: 

• Degree holder in Communications, Broadcast Communications, Journalism, Media Arts or its equivalent. 

• 5 - 8 years relevant working experience in PR agencies, or in-house brand. Those with experience in e-commerce industry, or worked in the media will have an added advantage. 

• Excellent writing skills in English.

• Possess a passport and willing to travel (both domestically and internationally).