Project Manager
Western Europe Area
BAT (British American Tobacco) x WPP

 

 

 Summary of Role

Management of Brand workflow into WPP, and facilitation of commercial reporting

 

Responsible for:

• Triage of briefing to ensure allocation across Agency teams with the appropriate capabilities
• Coordination of all Projects delivered via WPP Agencies
• Oversight and delivery of all commercial reporting

 

 

SITUATION

• BAT is undergoing significant change in the way creative and campaigns are delivered.
• Traditionally, regions and local market teams have had their own agencies to deliver all outputs needed, regardless of the complexity level. In order to drive greater cost efficiencies, a centralized WPP hub has been created to deliver the lower complexity requirements for all BAT teams within the region.
• This shift in work allocation requires oversight and project management to ensure that the deliverables required by the brief are clearly identified, and the project planned and run with excellence-in-execution by the relevant WPP Agency team.

 

 KEY RESPONSIBILITIES

• Management of Category Content Cycle Plans and leading the teams in end to end content development and deployment
• First point of contact for all briefs from the Brand Teams.
• Management of Triage process to allocate brief requirements to relevant Agency Teams
• Scope management and delivery of timeline and budget
  • Co-ordination of Agency teams for briefing and workflow delivery
  • Co-ordination of timing and budget plans (delivered by Agency teams)
• Global Team Liaison to understand timings of centrally produced material that will become critical to regional and end market delivery
• Day to day liaison between Agency Teams
• Overseeing compliance of all Agency teams to process and protocols​ (ways of working and commercial reporting requirements)
• Reporting of Offshoring & 3^rd Party efficiencies
• (Once confirmed up and running), ensure all workflow is managed through Workfront

 

 

PROFESSIONAL EXPERIENCE NEEDED FOR THE ROLE

• Proven project management background of at least 5 years:
  • Creation and management of project critical paths
  • Scope management and tracking
  • Budget management
  • Budget reconciliation
  • Coordination of multiple teams at any one time

• Experience in delivery of multiple projects, at speed.

• Demonstrable capability to communicate mid level brand stakeholders
• Appreciation of shifting objectives and process, and flexibility to quickly adapt to new requirements
• 5 Years experience dealing with complex Agency workflows

 

SKILLS & PERSONALITY NEEDED FOR THE ROLE

• Attention to detail
• Problem solving
• Calm under pressure
• Detailed understanding of agency process and WOWs/costing.
• Action oriented and full of energy
• Makes good decisions based upon experience, intuition and good judgement; escalates in an appropriate manner and realizes they are part of a team.

 

REPORTING LINE

• Project Delivery Lead - Line Manager

Please note this position is based in our London office (hybrid) however there may be some travel to our clients office location too.

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