New Categories Marketing Manager

Location: Istanbul, Turkey 

 

About Upfield! 

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Sana, Rama, Becel, Blue Band, Country Crock and ProActiv. 

We are a global food company with 26 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table. 

We take quality seriously and around the world we taste products every 30 seconds. We take our consumers seriously and more than 150 people will taste test each of our new innovations before they hit the shelves.

 

About the position! 

We have an exciting opportunity for a talented, ambitious, self-driven and passionate New Categories Marketing Manager to join the Marketing team at Upfield Turkey and taking full ownership of our company’s high-impact innovation projects in new categories and make a substantial contribution to the future growth of Upfield across Turkey, Central Asia and Caucasia.

This role will be a great fit for a resilient and self-driven brand owner with contagious positive energy who is keen to develop, launch and grow the cluster’s new plant-based food categories and brands, putting consumer-centric insight and business acumen at the heart of everything we do, flexing their project management skills, bringing a growth mindset to learning and demonstrating their passion for food through a strong collaborative cross functional leadership style.

 

We can offer you:

• Numerous opportunities to define, develop and execute the strategy and supporting initiatives to include innovation, brand and portfolio strategy, sustainable packaging development, capital expenditure and new growth channels.
• Full ownership of the innovation budget and plan for the brand.

 

Your Role 

• Being the driving force for Upfield’s key innovation projects in Turkey, Central Asia and Caucasia cluster, developing and delivering the innovation strategy for new brands and categories and 3-year pipeline.
• Delivering the key innovation initiative - end-to-end: from initial concept creation through to the identification and delivery into market.
• Leading the creation of business cases, understanding consumers, customers, channels across retail and foodservice and commercial needs for the innovation projects
• Working cross functionally with our global and local Marketing, Sales, Media, Consumer and Market Insight, R&D, Technical, Procurement, Legal, Supply Chain teams and suppliers to develop and execute the project (assessment of business opportunity, product, portfolio, packaging, pricing, route-to-market strategy, creation and implementation of full marketing mix encompassing offline and digital marketing strategies )

 

You'll make contributions that matter by…

• Being the driving force for Upfield’s key innovation projects in Turkey, Central Asia and Caucasia cluster, developing and delivering the innovation strategy for new brands and categories and 3-year pipeline.
• Delivering the key innovation initiative - end-to-end: from initial concept creation through to the identification and delivery into market.
• Leading the creation of business cases, understanding consumers, customers, channels across retail and foodservice and commercial needs for the innovation projects
• Working cross functionally with our global and local Marketing, Sales, Media, Consumer and Market Insight, R&D, Technical, Procurement, Legal, Supply Chain teams and suppliers to develop and execute the project (assessment of business opportunity, product, portfolio, packaging, pricing, route-to-market strategy, creation and implementation of full marketing mix encompassing offline and digital marketing strategies )

 

You're best suited for the role if you're able to demonstrate…

• Previous brand management experience with P&L responsibility in a Blue Chip FMCG company, ideally within a Matrix Organisation
• Strong track record in New Product Development, instigating, leading and delivering innovation projects against timings and budgets (Concept Testing, P&L, Price Strategy and Consumer and Market Insight) and able to lead project management locally with related functions and also work collaboratively with the Global Team
• Excellent analytical skills and the ability to analyse insights/data to uncover opportunities.
• Passion about innovation and demonstrate an interest in consumer needs and trends.
• Advanced analytical skills of the FMCG market and what drives household penetration and market share as well as brand equity metrics.
• Where you have successfully engaged a wide range of stakeholders at all levels across a business.
• Ability to quickly understand and influence the key commercial levers which drive favourable results.
• A knack for managing high profile areas of the business and be flexible to the changing requirements and needs of different stakeholders.

 

Key Skills & Experiences

• University Degree in related fields (Business Administration, Marketing, Communications or Industrial Engineering would be preferable)
• Minimum of 7+years of relevant experience in brand building and New Product Development
• Collaborative Leadership: Lead cross-functional teams, fostering collaboration and driving results through agile, test-and-learn methodologies. Possess strong communication skills to influence stakeholders and ensure alignment towards achieving business goals.
• Experience in developing business strategy and execution
• Digital savvy
• Strong communication, interpersonal and influencing skills
• Preferably experience within a multinational consumer goods company
• Good team player and influencer
• Good solution-oriented mindset and ability to work independently
• A passion for consumers, marketing and branding
• A strong drive and passion for winning!

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

 

What’s next

If this position sounds interesting, please hit the apply button now! 

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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