Our hospital provides high-quality care that transforms the lives of those living with disabling injuries and illnesses. We distinguish ourselves through our commitment to excellence, to our patients, to our employees, and to the communities we serve.
The Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.
Will cover two hospital locations: Waxahachie and Mansfield
Essential Functions:
- Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
- Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
- Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
- Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
- Achieves budgeted volume goals for average daily census (ADC) and admissions.
- Ensures competency adherence for clinical liaisons.
- Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
- Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Works in conjunction with clinical leadership to develop and promote new programs and services.
- Performs other job-related duties as assigned.
Minimum Job Requirements
Minimum Education & Experience:
- Five years current experience in healthcare industry required.
- Three years’ experience in hospital sales/marketing required.
- Bachelor’s degree in healthcare field or marketing preferred.
- Supervisory experience preferred.
Required Licenses, Certifications, and/or Documentation:
- Must maintain acceptable driving record, current driver’s license, and insurability.
Required Knowledge, Skills, and Abilities:
- Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
- Demonstrates proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
- Effective organizational and time management skills.
- Effective written and verbal communication skills.
- Ability to develop and implement successful strategic sales plans.
- Ability to prioritize, meet deadlines, and complete complex tasks.
- Ability to maintain quality and safety standards.
- Ability to work independently.
- Ability to maintain proper levels of confidentiality.
- Ability to work closely and professionally with others at all levels of the organization.