Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.
We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.
Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself.
If you share that passion and believe in our mission, come and join us!
What You’ll Do?
- Develop innovative organic marketing approaches and execute creative ways of getting more potential customers into our outreach flow,
- Establish revenue-generating CRM campaigns with both our customers and non-customers alike, focusing on customer acquisition, LTV and AOV,
- Bring new revenue-generating ideas to the team and work to execute them,
- Focus on the numbers and always drive to meet and beat targets,
- Develop organic growth plans using new and existing customers as a way to improve the business,
- Proficient in crafting dynamic lifecycle strategies tailored to subscription services, utilizing diverse communication channels such as email, push notifications, and subscription plans,
- Improve conversions from acquisition to activation, activation to purchase, and purchase to retention, using both quantitative and qualitative insights,
- Set up efficient systems and processes to manage growth campaigns and experiments in a fast-paced environment,
- Collect, analyze, and interpret customer data,
- Conduct customer segmentation and target audience analyses,
- Prepare reports on customer behaviors and trends, and develop data-driven strategies,
- Create and manage projects and campaigns to increase customer satisfaction and loyalty,
- Collect, analyze, and act on customer feedback to initiate improvement processes,
- Develop and manage loyalty programs,
- Efficiently use and manage CRM software and tools,
- Manage CRM projects and work collaboratively with related teams (IT, Development, BI, Product),
- Define, monitor, and analyze customer satisfaction, loyalty, and other CRM KPIs,
- Continuously improve CRM performance by setting goals and developing strategies to achieve them,
- Evaluate the effectiveness of campaigns and projects and report the results using tools such as Tableau, Amplitude, etc.
Who You Are?
- Bachelor's degree in Business, Marketing, Communication, or a related field (preferably a master's degree),
- At least 6-7 years of professional experience in CRM management,
- Proficiency in data analysis and reporting tools (Excel, Tableau, Amplitude, Mixpanel, SQL, etc.),
- Have an experience about establish and usage about on-premise CRM tools,
- Customer-centric thinking and problem-solving skills,
- Ability to plan and implement strategic initiatives,
- Strong analytical skills in data-driven decision-making and customer segmentation,
- Proven success in achieving customer satisfaction and loyalty goals,
- Ability to adapt to a flexible and fast-paced work environment,
- Capability to respond quickly to changing customer needs,
- Proactive and results-oriented work approach,
- Attention to detail and ability to manage multiple projects simultaneously,
- Commitment to prioritizing customer satisfaction at all times.