Job Purpose

As part of Japan Vaccine marketing team, consumer engagement manager (consumer focus/offline) leads the development and implementation of disease awareness campaign for consumers.  Actions should be in line with overall non-promotional marketing strategy and be structured with digital marketing activities.

This should be done through close collaboration with internal teams of Japan medical, communication and GAMA, regional and global teams, as well as outside media and creative agencies.

Key Responsibilities

• Develop overall marketing plan to grow vaccine preventable disease awareness with full understanding of consumer/patient insights through consumer surveys.
• Deliver off-line marketing activities including, but no limited to, TV, print, OOH, in-clinic, and consumer event.
• Lead creative process to deliver the creatives for the above channels.
• Drive external agencies and manage their governance and quality outputs.
• Roll out monthly PDCA process.
• Follow GSK approval processes to ensure that all non-promotional and digital contents and communications activities are compliantly executed.

必要な条件Basic Qualification

スキル Skill

• Integrated media planning and implementation of consumer marketing campaigns using mass media including TV.
• Initiate campaign concept development based on consumer insight, brief to agencies and create TVCM etc. with them.
• Capability of leading PDCA with agencies and internal stakeholders.
• A&P management to deliver the best performance within budget.
• Collaborative workstyle both with internal and external stakeholders
• Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

経験 Experience

• 5+year Experience in consumer marketing in healthcare, pharma, insurance or related industry (consumer healthcare, skin care, supplement, health tech etc,)
• 5+year experience in multi-cultural environment with close communication with reginal and global marketing team including managements

学位/資格/語学力 Education/certification/Language

• Bachelor’s degree
• Business English (Reading & Writing skill)　
• Native level of Japanese (JLPT N1)

望ましい条件 Preferred Qualification

スキル Skill

• Experience of marketing for middle to senior generation
• Agency management experience at client side

学位/資格/語学力 Education/certification/Language

• Advanced English in both written and verbal communication

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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