Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important To Arcadia
Arcadia is hiring a Marketing Operations Manager responsible for overseeing the technologies and automations used by Arcadia’s Marketing team. Reporting to the Senior Growth Marketing Manager, the candidate will review Arcadia’s current marketing technologies, regularly analyze data, and develop reports for the marketing and sales teams to make marketing initiatives more successful. They will work closely with marketing, sales/sales enablement, and technical stakeholders to develop processes for a high-growth marketing organization and should have exceptional problem-solving skills. This key role involves defining the marketing operations processes, managing all lead and campaign record processes and related integrations, analyzing marketing campaign performance, and ensuring our marketing efforts directly contribute to revenue growth. The ideal candidate will have demonstrated expertise in lead management processes across dynamic, growth-oriented start-up organizations. This individual will have a bias towards proactively identifying lead routing issues prior to being alerted, have a detailed eye for lead data quality, and serve as an organizational expert in Salesforce/HubSpot optimization processes and attribution best practices.
What Success Looks Like
In 3 months
- Assess Arcadia’s current marketing technologies and processes and develop recommendations to streamline operations and improve customer data management within HubSpot and Salesforce.
- Assume management responsibilities of HubSpot, including data hygiene and list management, and optimize the platform to support Arcadia’s marketing campaigns.
- Begin to partner with sales/sales enablement to ensure lead to opportunity prescribed processes are followed by all teams.
- Begin to identify and resolve technical issues proactively, including lead sync errors, data discrepancies, and others.
- Help educate team members and stakeholders on HubSpot and Salesforce lead and campaign best practices.
In 6 months
- Develop comprehensive cross-channel KPI and analytics strategy, with concrete definitions of success (KPIs) across all relevant channels.
- Manage and own email campaigns and optimize campaign performance to ensure marketing efforts are directly contributing to revenue growth.
- Identify, document, and implement process enhancements that streamline webinars, events, list uploads, emails, and campaign workflows to increase operational efficiency.
- Report and analyze data that resides in channel platform to improve visibility and measurement of campaign effectiveness and insights.
- Assist with new and existing Martech evaluation, integration, and implementation/adoption.
In 12 months
- Scale our digital marketing strategy across provider and payer markets and optimize campaign delivery.
- Inform and develop advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization.
- Create and maintain comprehensive documentation for campaign operations, process improvements, and technical solutions. Ensure non-technical teams have clear, user-friendly documentation to simplify complex procedures.
- Keep up to date on industry trends and best practices in marketing automation and event platform management; incorporate new insights into campaign strategies and execution.
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our
website.
Protect Yourself
If you have concerns about the authenticity of a job offer or recruitment-related communication claiming to be from Arcadia, we encourage you to verify by contacting us directly at (781) 202-3600 and select option 3. For more information, visit our
website.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.