Product Planning & Marketing Team Leader

Posted:
4/2/2024, 5:00:00 PM

Location(s):
Seoul, Seoul, South Korea ⋅ Seoul, South Korea

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Growth & Marketing

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Position Objective:
Develop and execute strategic plans for product and related programs to achieve company goals and better customer value proposition

[담당 업무]

1. Establish and manage overall product strategies

- Conduct market research to identify trends, customer needs, and competitive landscape, and translate findings into actionable product development strategies

- Develop a product concept and positioning both in the market and in our product portfolio

- Coordinate product development plans

- Lead and Manage PDC(Product Development Committee) processes to get management approval

- KPI monitoring and management

2. Manage Product portfolio based on the strategy

- Construct optimal product portfolio to facilitate the profitable growth of relevant key channels

- Build and drive a strategic product portfolio considering the growth potential and VoNB contribution etc

- Identify the product or benefit enhancement area to meet the evolving customer needs and competitive environments

3. Build Healthcare Ecosystem

- Lead innovative healthcare strategy and service management to enhance whole propositions

- Identify and establish partnership with healthcare providers and relevant stakeholders with the understanding of healthcare industry

- Deliver the comprehensive healthcare services integrated with AIAK products to customers

4. Build Wealth Management Ecosystem

- Conduct market research and identify industry & market trends in wealth management

- Collaborate with financial and investment experts to integrate wealth management services into products

- Create value proposition in conjunction with AIAK product strategy to offer better wealth management program/services to customers

5. Plan and Manage product marketing strategy

- Develop, execute, and support product marketing and promotion plan

- Design and implement a customer campaign to promote the sales of target product

- Manage the product-related marketing material production & maintenance

- Present key value proposition and selling points internally (ExCO, PDC members) and externally (Fields) so that product is communicated in the right direction as planned

[자격 요건]

- Minimum 10 years of working experience in the insurance industry

- Insurance product, Healthcare knowledge or VIP marketing experience would be a plus

- Excellent communication and interpersonal skills in working with diverse teams

- Ability to think out of the box and come up with innovative ideas

- Strong leadership and team management skills

- Good command of written and spoken English.

[근무조건]

- 고용형태: 계약직

- 급여 및 복지조건 : 회사 내규에 따름

- 근무지역 : 서울 중구 통일로2길 16, AIA타워

[전형절차]

- 서류전형 > 면접전형 > 스크리닝/채용검진 > 최종합격

- 전형일정 및 각 전형별 결과 발표는 이메일을 통하여 면접 대상자에게 개별 안내 드립니다.

* 채용 전형에 레퍼런스 체크, 인성/역량 검사 등이 추가될 수 있습니다.

[접수방법 및 기간]

- 지원방법 : AIA 채용 사이트 접속하여 해당 공고 선택 후 지원

- 제출서류 : 국문, 영문 이력서, 자기소개서

- 접수기간 : 채용시까지 (지원서가 접수된 순서대로 검토하며, 채용후보자가 조기에 선발되는 경우 접수기간 중이라도 채용 공고 종료 가능함)

[유의사항]

- 국가등록장애인 및 보훈대상자 등 취업보호대상자는 관계 법령에 의거하여 우대합니다.

- 구직자 본인의 용모, 키, 체중, 출신지역, 혼인여부, 재산과 구직자 본인의 직계 존비속 및 형제자매의 학력, 직업, 재산의 정보는 기재하지 마시기 바랍니다.

- 지원서 내용이 사실이 아니거나, 부정한 행위(예: 채용청탁 등)를 통해 합격한 사실이 확인된 경우, 합격 및 입사가 취소될 수 있습니다.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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