Director, Strategic Marketing

Posted:
12/10/2024, 4:47:39 AM

Location(s):
California, United States ⋅ San Jose, California, United States ⋅ Folsom, California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Our vision is to transform how the world uses information to enrich life for all.

Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.

As a Director for Strategic Marketing in the Compute and Networking Business Unit (CNBU), You aim to work collaboratively with key internal stakeholders to create and implement marketing plans that increase brand awareness and customer engagement. Ensuring that the brand message is consistent across all marketing channels, including social media, advertising, and product packaging, is a priority. You will also work with product development, sales, and management to align new products with the brand message and effectively market product launches. 

Additionally, you plan to forecast and track the outbound and internal marketing budget, expand relationships with influencers, journalists, and media outlets, and create and manage CNBU-specific internal messaging and training campaigns. Developing product-specific value propositions to be used as marketing collateral for product briefs and tradeshows, and managing the tradeshow schedule and associated messaging, are also key components of your strategy. 

Job Description and Key Responsibilities

  • Develop the CNBU external communications strategy working collaboratively with key internal stakeholders within Micron

  • Create and implement marketing plans to increase brand awareness and customer engagement 

  • Ensure brand message is consistent across all marketing channels, including social media, advertising, and product packaging

  • Working with product development, sales, and management to ensure new products align with the brand message and product launches are effectively marketed 

  • Forecast and track outbound and internal marketing budget

  • Expand relationships with influencers, journalists, and media outlets

  • Create and Manage CNBU-specific internal messaging and training campaigns

  • Develop product-specific value propositions to be leveraged as marketing collateral for product briefs and tradeshows working closely with the Data Center Workload Engineering team, develop

  • Manage tradeshow schedule and associated messaging, working closely with the Micron GCM group and with CNBU Product Management and Segment Marketing stakeholders 

Education & Experience Necessary for Success

  • The ideal candidate will have a deep understanding of the products, customers, and ecosystem partners related to the semiconductor market.

  • A deep understanding of semiconductor economics in a high capital expense, fabrication-oriented business. Experience in memory and storage product businesses, especially, is a plus.

  • Experience leading cross-functional teams & multi-cultural teams in WW locations is required.  The candidate will bring experience interfacing with customers, and leading key customer accounts with sales teams. 

  • The candidate will be excellent at communication and presentation skills.  

  • The ideal candidate will have a track record of innovation and creativity in creating differentiated marketing campaigns, product proof points, and managing large tradeshow experiences

  • Success at the role requires strong interpersonal skills dealing with executive leadership, peers, and team members.

  • 10-15 years of progressive, leadership experience, working in the semiconductor industry

  • B.S.E.E or similar degree. 

The US base salary range that Micron Technology estimates it could pay for this full-time position is:

$157,500.00 - $327,000.00

Our salary ranges are determined by role, level, and location.  The range displayed on each job posting reflects the minimum and maximum target for new hire salaries of the position across all US locations.  Within the range, individual pay is determined by work location and additional job-related factors, including knowledge, skills, experience, tenure and relevant education or training.  The pay scale is subject to change depending on business needs.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additional compensation may include benefits, discretionary bonuses and equity.

As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future.  We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget.  Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave.  Additionally, Micron benefits include a robust paid time-off program and paid holidays.  For additional information regarding the Benefit programs available, please see the Benefits Guide posted on micron.com/careers/benefits.

Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

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To learn more about Micron, please visit micron.com/careers

US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s People Organization at  [email protected] or 1-800-336-8918 (select option #3)

Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.

Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.

Micron Technology

Website: https://micron.com/

Headquarter Location: Boise, Idaho, United States

Employee Count: 10001+

Year Founded: 1978

IPO Status: Public

Last Funding Type: Post-IPO Equity

Industries: Computer ⋅ Hardware ⋅ Manufacturing ⋅ Semiconductor