Job Location

Sydney

Job Description

Job Description:

Are you passionate about Communications and Influencer Management in the social media space? If so, we're looking for you!

As a Beauty Talkability Specialist within the Beauty Team based in Sydney, this individual will envision, strategize, orchestrate the PR journey and find the next S-curve on our brands. The opportunity entails a breadth of experiences to lead PR and Social Media for our beauty portfolio which includes world-famous brands like Pantene, Head & Shoulders, Olay and Herbal Essences.

Your team

You will report to our Beauty Team Brand Managers and work together with Haircare and Skincare Brand teams locally and in the region (Singapore and wider AMA region) and externally with Agency Partners.

What success looks like

You will need passion and strength in Public Relations and Social media marketing to help develop creative and innovation e-solutions to allow us to win with consumers.

Responsibilities of the role

• Own the Holistic Communications Strategy for P&G Beauty Portfolio and each brand - including Paid, Earned (Traditional/ Social Media/Influencer) Plans

• Collaborate with Brand Managers to ensure cohesive roll-out of NPD, always-on activities to ensure efforts sync perfectly with marketing campaigns and business goals. Work with external agency teams where needed to help execute traditional PR, Events, Influencer Contracts, campaign analysis and reporting needs

• Build brand awareness and engagement by leveraging UGC and Regional Brand Toolkits to create / design eye catching, engaging content for various social media platforms (eg Instagram, Facebook, TikTok etc).

• Develop and implement influencer/ KOL strategies and social media calendars. Analyse social media performance metrics. Make data-driven recommendations to elevate the social game for each brand

• Be the Beauty category insights lighthouse for P&G to drive tangible actions: Stay on the cutting edge of social media trends and best practices to keep our strategies fresh and effective. Ensure maximum reach and engagement and suggest content formats and processes to evolve each channel.

Job Qualifications

• Minimum 3 years of experience in PR / social media management, preferably in Beauty

• Creative thinker with a passion and deep understanding for social media platforms, trends and influencer relationship management.

• A proactive, can-do attitude with the ability to work independently and as part of a team.

• Proficiency in Facebook, Instagram, TikTok newest features, as well as formats popular on the platforms.

• Experience in content creation, including social asset design and video editing.

• Knowledge of online and offline marketing channels and an understanding of their interplay

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000115257

Job Segmentation

Executives (Job Segmentation)