Senior Brand Marketing Program Manager

Posted:
9/15/2024, 12:56:13 PM

Location(s):
Ohio, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Product

We are proud to offer excellent opportunities for talented individuals to join the roaring team of MGM China.

我們誠邀才華出眾的您,把握美高梅中國事業​機會,與金獅再闖另一座高峰。

Job Responsibilities:

  • Develop and implement a strategy plan to advance the MGM brand identity

  • To plan, design, and implement marketing programs for brand development

  • To develop strong relationships with relevant brand partners to drive acquisition opportunities and campaign concepts for premium customers

  • Supports Management in developing an annual campaign calendar that meet business goals for growing customer and developing the brand

  • Supports leadership team in seeking business development opportunities and inventive customer solutions.

  • Responsible for the continuous research and benchmarking of competitor product and services.

  • Responsible for the development and implementation of MGMs brand standards across all departments

  • Directly manage the campaign and program team and event team process to promote, enhance and protect the organizations brand reputation

Job Requirements:

  • Minimum of 8 years’ experience including 3 years’ management experience in designing and managing campaigns for large organizations; preferably within the casino/ hospitality/ luxury industry

  • Bachelor degree holder, preferably in Marketing, Communications, Business or related field

  • Excellent understanding of the premium gaming market & customers being served

  • Possesses strong vendor contacts and luxury brand contacts