Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We’re seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar. This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond.
This role is for a hands-on, empathetic, data-driven consumer tech marketer who strives to balance brand, business, and UX needs to drive results. We’re looking for someone with creative and strategic problem-solving skills who can develop new processes for working cross-functionally with Marketing, Product, Comms, Insights, and Creative.
You’ll own the go-to-market strategy for new product features, develop feature positioning, messaging & branding, and collaborate across the global team to scale app growth and feature adoption, elevating both our in-app and out-of-app brand experience.
You will also be responsible for how Tinder shows up on app stores, collaborating with the team to create a brand presence that tells a strong user story and drives consideration.
This highly cross-functional role will report to the Director, of Product Marketing of Core & Growth, based in NY.
This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles, San Francisco, and/or Palo Alto, CA.
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:
https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact [email protected].