Manager, Marketing and Development

Posted:
11/7/2024, 4:00:00 PM

Location(s):
North Carolina, United States ⋅ Charlotte, North Carolina, United States ⋅ Ottawa, Ontario, Canada ⋅ Ontario, Canada

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

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Job Type:

Employee

Duration in Months (for fixed-term jobs):

N/A

Job Family:

Communications and Marketing (JF)

# of Open Positions:

1

Faculty/Service - Department:

Official Languages and Bilingualism Institute

Campus:

Main Campus

Union Affiliation:

N/A

Date Posted:

November 08, 2024

Applications must be received BEFORE:

November 25, 2024

Hours per week:

35

Salary Grade:

Non-Union Grade NM1

Salary Range:

$102,322.00 - $126,992.00

Position purpose:

Develops communications strategy to establish partnerships and market OLBI expertise in research, language instruction and development, language skill measurement and assessment, bilingualism and language planning, in Canada and abroad, in support of the University of Ottawa’s mission of bilingualism and service to the French-speaking community. Supervises and implements all aspects of OLBI communications.

In this role, your responsibilities will include:

  • Administers and supervises the development of new products and services, creating, with all OLBI sections, strategic plans to promote and commercialize them nationally and internationally.

  • Conducts market analyses to identify challenges and growth opportunities for OLBI sections. Prioritizes marketing strategies and allocates resources accordingly.

  • Protects the brand and ensures its proper and optimal use. Designs and manages implementation of the communications plan, to achieve profitability and growth of OLBI activities, so as to secure their visibility and strengthen their reputation in the National Capital Region, across the country and around the world. Assesses results of communications plans in terms of the University’s mission and vision and of OLBI’s mandate.

  • Develops and manages strategic partnerships with key actors in the field of bilingualism and language teaching, to increase OLBI’s visibility and promote its strengths and assets at the University of Ottawa, across Canada and around the world.

  • Manages marketing and development human resources, which involves recruitment, hiring, supervision, performance management, evaluation and staff training.

  • Oversees the Julien Couture Resource Centre, to ensure it develops as a singular public space and home to a collection of unique resources on the University campus, the authorized showcase to promote OLBI expertise.

What you will bring:

  • Master’s in administration, marketing or communication, for example, or in another area related to the job duties
  • Five to seven years’ experience in marketing and branding strategy design and implementation
  • Strong understanding of bilingualism and language teaching in Canada, with knowledge of the challenges and opportunities promotion of bilingual programs entails
  • Experience in human resources and budget management
  • Experience managing websites, social media and other marketing and communications tools
  • Experience in business development and market research
  • Excellent writing skills in English and in French
  • Strong team management and partnership building skills
  • Change-oriented leadership skills
  • Strong interpersonal skills
  • Ability to develop both internal and external professional networks
  • Outstanding project management, organizational and leadership skills
  • Bilingualism — English/French (spoken and written)

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Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact [email protected] to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.