The Strategy Director will serve as the strategic lead for the client, driving media and integrated communication strategies that accelerate business growth and strengthen long-term brand equity. This role goes beyond traditional media planning to encompass end-to-end consumer engagement, data activation, and innovative partnerships. The Strategy Director will act as a trusted advisor to senior client stakeholders, ensuring Carat delivers measurable impact and thought leadership for the client’s iconic portfolio.

Job Description:

Key Accountabilities

Strategic Leadership

• Lead all media and integrated strategy development for the client’s full brand portfolio, with emphasis on big bet brands.

• Translate the client’s business vision into actionable strategies that deliver brand growth and market leadership.

• Champion innovation by unlocking new platforms, forging breakthrough partnerships, and future-proofing the client’s consumer engagement ecosystem.

Integrated Consumer Engagement

• Build holistic end-to-end consumer journeys across touchpoints (media, digital, data, activation).

• Drive the use of consumer insights and analytics to inform strategy, optimize impact, and measure success across brand building, conversion, and trial.

• Extend strategic influence beyond media to integrated communications and data activation.

Client & Stakeholder Partnership

• Act as senior strategic advisor to client leadership, ensuring strong alignment between business goals and communication plans.

• Collaborate closely with internal teams and global/regional stakeholders to deliver unified strategies.

• Foster trust-based partnerships that elevate Carat’s role as the client’s long-term business partner.

Team Leadership & Development

• Inspire, mentor, and lead a team to deliver high-quality strategic outputs.

• Foster a collaborative, data-driven, and innovation-oriented culture within the team.

• Develop talent pipelines to ensure capability growth in strategy, media, and integrated planning.

Person Specification

Knowledge & Experience

• 8–12 years’ experience in marketing, communications, media, or strategy (beer or beverages experience a plus).

• Broad expertise in media planning/buying across all channels, with strong foundations in brand, communication, and marketing strategy.

• Proven experience in translating data and insights into growth strategies.

• Track record of building integrated consumer journeys and driving business outcomes through media and communications.

• Experience collaborating with business leaders to shape communication agendas.

• Demonstrated ability to measure and evaluate media’s impact across the funnel.

Skills & Abilities

• Business- and results-driven mindset with strong commercial acumen.

• Strategic thinker with analytical rigor and creativity.

• Excellent communication skills, able to simplify complexity and influence senior stakeholders.

• Strong leadership, team management, and mentoring abilities.

• Adaptability and resilience in a fast-changing landscape.

• Curiosity, growth mindset, and willingness to pioneer new approaches.

• Cultural fit: ideally familiar with Vietnamese consumer and drinking culture.

Location:

Ho Chi Minh City

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)