THE ROLE:

As the Regional Creative Director & Brand Activation Lead you'll be at the forefront of driving creative performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our creative performance from print campaigns to digital through to offline design. As the Regional Creative Director & Brand Activation Lead, you'll play a critical role in shaping the visual language of our brands while ensuring engagement and performance across multiple channels.

This role manages a team of creative designers and the position requires experience in AI tools to drive efficiency and scalability .

RESPONSIBILITIES:

• Develop and execute compelling visual concepts that align with brand guidelines and drive engagement across platforms. The briefs are varied from print, digital, outdoor and experiential.
• Collaborate with cross-functional teams (Campaign, Content, Product & Design) to understand campaign goals and craft visuals that enhance ad performance.
• Utilize AI generative tools to streamline and innovate the creative process from ideation to execution for performance.
• Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
• Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
• Ensure consistency in brand messaging and visual identity across all digital channels.
• Provide leadership, creative inspiration, direction, mentorship, coaching and guidance of creative team members.
• Develop skills and competencies within the creative team to enable continuously innovative creative solutions.
• Manage capacity and allocation of resources to ensure accurate, on-time and on-budget deliverables.
• Establish workflows and SOPs in order to improve delivery efficiencies.
• Project Administration and Management for Brand Activations: From developing activation plans and timelines, management of agency and vendors and creative development. 

REQUIREMENTS:

• Proven experience as a Creative  Director or similar role within a creative agency or in-house team
• Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design
• Strong understanding of brand development and multichannel marketing
• Proficiency in using AI generative toolsSolid understanding of social media platforms and what drives engagement and conversion
• Ability to interpret data insights to inform and adapt design strategies
• Excellent communication and leadership skills to guide and inspire the creative team
• Knowledge in the field of fintech and financial space is definitely advantageous
• Strategic thinker who balances creativity with a data-driven approach to achieve results
• Adaptable and open-minded, eager to explore new technologies and methodologies
• Thrives in a fast-paced and collaborative environment, and comfortable working independently as well as with a team
• Comfortable in managing multiple projects concurrently
• Collaborative team player who values feedback and is committed to continuous learning and improvement
• Enthusiastic about keeping up with industry trends and emerging tools in the creative and social media landscapes

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