Content Marketing Specialist - U.S. Federal

Description -

Job Summary
• This role is responsible for conducting market research, assisting in the development of marketing plans, and analyzing marketing campaign data. The role ensures compliance with marketing regulations, prepares performance reports, and coordinates marketing plan execution. Additionally, the role contributes to customer experience design, collaborates with cross-functional teams, and leads content adaptation to assigned country/market.

Responsibilities
• Conducts market research to understand local consumer behavior, preferences, and trends.
• Assists senior marketing managers in the development of market plans and initiatives, including the development of budget scenarios tailored to the assigned market.
• Collects, tracks, and analyzes marketing data to evaluate the performance of campaigns in the target market.
• Stays updated with country/market marketing regulations and ensures that all marketing activities adhere to legal and regulatory requirements.
• Prepares regular reports on marketing performance metrics, including ROI, conversion rates, and campaign effectiveness.
• Coordinates execution of marketing plan deliverables and milestones across markets.
• Contributes to the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Works with cross functional teams to execute specific touchpoints and activations in marketing plans.
• Leads translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
• Works independently on moderate scope problems while applying professional expertise, exercising judgment, and resolving various issues by following company policies and procedures.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 2-4 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with little or no work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.

Complexity
• Responds to routine issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement