Responsibilities:

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

We are seeking a charismatic Brand Marketing Director to drive our brand vision and lead Level Infinite's brand equity building across the globe.

What you will do:

• You’ll be leading our Level Infinite Brand marketing strategy from setting brand vision, brand positioning and global campaign roadmap to the go-to-market execution – this include but not limited to - Key industry events strategy and execution, maximize our Level Infinite channels to amplify our game campaign beats, centralized Merchandising opportunity…

• You’ll articulate our brand strategy for each target audience (B2B, B2C and internal employees)

• Acting as the central point of contact you will facilitate information flow and work collaboration among different regions and teams. Ensure the successful global release of the project.

• Allocating publishing resources effectively, including human and budget resources across various regions and functions. Implement data driven and efficient management practices to enhance project efficiency and data performance

• Coordinating with cross functional s teams at Tencent and with external partners/agencies ensuring our projects progress to successful completion. Together, we will help our partner studios deliver great games!

• Being accountable for achieving key performance indicators (KPIs) including brand awareness, Level Infinite Pass subscribers and retention rates as well as other metrics related to our events or campaign beats

• Leveraging all our studios great games and working with internal teams across the globe, including frequent international travel.

• Driving quality in a collaborative and constructive way.

• Designing and run market and consumer research studies to identify and measure market opportunities and define brand positioning.

• Establish effective processes are in place for project tracking

• Developing strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.

• Analyzing competitive products and brands to make recommendations to senior management.

Requirements:

• 10+ years’ brand marketing, product management, or equivalent experience.

• Proven track record of building large successful video game brands that resonate globally.

• An excellent understanding of what is required to build and deliver high performing video games to market

• Understanding and experience of corporate brand building is a plus

• A passion for games and a keen eye for market trends and data. Demonstrate the ability to identify and capitalize on channels or market opportunities effectively.

• An open and flexible mindset, with strong collaboration and communication skills.

• Able to work on projects with some ambiguity

• Excellent English language proficiency, both written and spoken, to serve as a working language.

• Possess cultural awareness for both Chinese and Western cultures.

• Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities.

• Be resilient to pressure and capable of managing work across different time zones.

• Prior experience in large-scale multinational projects is preferred.

Work Location: Singapore

Relocation support will be provided to selected candidates from other regions.