Deployment Marketing Manager, CI Rebuilds

Posted:
11/13/2024, 4:00:00 PM

Location(s):
Texas, United States ⋅ Illinois, United States ⋅ Peoria, Illinois, United States ⋅ North Carolina, United States ⋅ Cary, North Carolina, United States ⋅ Irving, Texas, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar's Construction Industries (CI) is hiring a Deployment Marketing Manager for Rebuild equipment. In this role you will manage the deployment and governance of CIRCAs (CI Rebuild Commercial Assessment).

Responsibilities

  • Lead a group of Rebuild experts to perform CIRCA workshops. 

  • Guide field team and dealers to execute CI Rebuild strategy at model level.

  • Oversee research of multiple requests from business development leaders across the country.

  • Develop, recommend and implement dealer specific / model specific Rebuild plans for key products and services; collaborating on brand positioning, databases and direct response.

  • Develop strategic plans for expansion of existing Rebuild capabilities and Go-to-market (GTM) initiatives.

  • Develop new products or services; coordinating the implementation of plans.

  • Present overall Rebuilds execution plans and strategic direction for region to senior management for funding approval and support.

What You Have (Skills)

  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

  • Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

  • Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

  • Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

  • Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

  • Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Top Candidates Will Also Have

  • Previous leadership experience

  • Deep knowledge on Repair Options and Rebuild Business

  • Parts and Service Operations expertise

  • Reman expertise 

  • Dealer facing experience

  • Data analytics skills

 

Additional Details

  • Preferred Location: Peoria, IL

  • Additional locations: Cary, NC; Dallas, TX

  • Caterpillar operates in a hybrid work environment, requiring a minimum of 3 days per week of onsite, in office work.

  • Travel: 30%-40%

  • Relocation assistance IS ONLY available to Peoria, IL

  • Cell phone allowance is offered

  • Sponsorship is NOT offered

Final details

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. #LI #Careers 

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days, paid volunteer days and paid holidays (prorated based upon hire date).

About Caterpillar  

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. 

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

November 14, 2024 - November 27, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.   

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community.