Purposeful vision. Ambitious strategies. Personalised experiences for all. 

Director of Marketing & Digital

£120,000- £140,000 p.a. (pro rata) plus benefits

Reports to: Executive Director of Marketing, Fundraising and Engagement

Directorate: Marketing, Fundraising & Engagement (MFE)

Contract: Permanent

Hours: Job share – 3 days per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Full job description: https://cancerresearchuk.ee.app.crnet.org/Candidate+Pack+-+Director+of+Marketing+%26+Digital+(Job+Share).pdf

Closing date: 19th November 2024 23:55

Recruitment process: Upload CV and respond to screening question. The selection will consist of an initial screening call and a 2 stage interview process. You will also be given the opportunity to meet the Job share partner after first round.

Interview date: 1st round - 6th December, 2nd round - 18th December

At Cancer Research UK, we exist to beat cancer.

CRUK has a bold long-term strategy and transformational 3-year plan which will see the charity improve its impact, engagement and income. A key pillar of this plan is the Engage Transformation Programme which will allow us to understand our supporters’, volunteers’ and information seekers’ needs and motivations and allow us to personalise their experience to ensure we have a positive impact on people. We will do this by building credibility through the use of enhanced data and digital capability. Our vision is to inspire millions to play the biggest role they can in beating cancer thereby increasing CRUK’s impact and value created. You’ll also be surrounded by people who are as dedicated to beating cancer as you are. 

We now have an exciting opportunity to join a unique job share as Director of Marketing & Digital. is central to CRUK’s transformation journey, focusing on evolving our marketing efforts to be more digitally integrated and audience focused. This role will be instrumental in driving the adoption of new technologies, enhancing our digital presence, and ensuring that our marketing strategies are aligned with the needs and expectations of our supporters. We know that flexibility is important and we pride ourselves on the level of flexibility we are able to offer. This role provides a great opportunity to shape the leadership of the department alongside an incumbent senior leader.

What will I be doing?

• Drive the digital transformation of MFE marketing and the wider organisation, fostering an audience-led, agile, and innovative culture.

• Design and manage the delivery system for digital, from advertising to audience action, for all areas of CRUK.

• Oversee the implementation of new MarTech and content solutions, ensuring seamless integration and adaptation over the transformation journey.

• Define and manage CRUK’s brand positioning and standards based on a detailed understanding of audience motivations and needs, enhancing brand reputation and building brand equity.

• Plan and deliver compelling e2e marketing campaigns and journeys for CRUK, that position our brand and propositions to mass audience, inspiring action and support for our mission.

• Guide the marketing and digital teams through a significant cultural and capability shift towards a genuinely audience-centric approach. Ensure the teams are confident and capable in their audience-led strategies, and continuously drive innovation and adaptability.

What are you looking for?

• Skilled in creation of a Performance Marketing culture and system, working across agencies, data, content and performance management. 

• A proven marketing leader with extensive experience in driving audience-centric strategies across all channels, including ATL, direct, digital, performance, and journey marketing.

• Skilled in translating strategic vision into detailed execution plans, ensuring that all marketing initiatives align with CRUK’s mission and deliver measurable impact.

• Strong creative judgment with a deep understanding of brand positioning and standards

• Proven track record of driving digital innovation, creating personalized supporter experiences, and leveraging digital channels to maximize engagement and brand impact.

• Significant experience leading large, multi-level teams and managing substantial income and expenditure budgets within high-profile organizations or brands.

As this is a Job Share – if you feel you don’t meet all the criteria, but are a strong leader with specific areas of expertise, we still encourage you to apply.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination  

Credible: Act with rigour and professionalism   

Human: Act to have a positive impact on people  

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

For more information on this career opportunity please visit our website or contact us at [email protected].  

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [email protected] or 020 3469 8400 as soon as possible. 

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.