At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.  

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. 

About you and this role

As G.China & ASAEN Marketing Communications Specialist for Building & Infrastructure and Industrial and Chemical Processing, this individual is responsible for developing and executing the regional marketing communications strategy for Dow’s innovations and solutions, targeting audiences across two Dow Consumer Solutions’ markets: Building & Infrastructure and Industrial and Chemical Processing.

This role will be responsible for development of Greater China & ASAEN communications strategy and implementation of the tactics that align to global communications strategies for Building & Infrastructure and Industrial and Chemical Processing markets, two strategic markets within Consumer Solutions business. This individual must be a solutions-minded, collaborative team member that works well with a global team, across multiple global markets and is able to organize, prioritize and execute numerous ongoing initiatives.

It is critical for this individual to have a proven ability to develop and implement regional strategic communication plans and experience in managing traditional and digital communication programs including but not limited to media relations, advertising, thought leadership, virtual and in-person trade shows, customer communications, as well as digital and social media. Digital communication is an important part woven throughout the Integrated Marketing Communications Plans.

This position is part of the Dow Consumer Solutions business communications organization and will report to the Consumer Solutions Business Communications Leader.

Responsibilities:

• Owns marketing communications strategies and budget for the Building & Infrastructure and Industrial and Chemical Processing markets in G.CHINA & ASAEN :
  • Responsible for developing and implementing communication strategies in G.CHINA & ASAEN , aligned with global strategies for the Building & Infrastructure and Industrial and Chemical Processing markets.
    • Leads and organizes thought leadership programs including key in-person and virtual tradeshows/conferences/webinars.
    • Leads integrated marketing communication strategy and content for product launches.
    • Develops and executes value chain digital communication campaigns across various channels, including social media content development and distribution, dow.com website  optimization (market pages content optimization, literature and videos updating), email marketing campaigns and SEO/SEM campaigns (both organic and paid campaigns)
    • Leads social media channels, enhance operation optimization and content creation for multiple DOWSIL™ channels, including B&I Wechat service channel and video channel, DOWSIL ™Adhesive and sealant Facebook channel, DOWSIL™ Tiktok Channel
    • Develops messaging, facilitates creative advertising campaigns, and writes communications materials to engage value chain customers, including public relations materials (press releases, byline articles selection guide, case studies, and videos etc.)
    • Support DOWSIL™ N+N e-commerce business model (Tmall, JD, 1688, Tiktok, Shopee and Lazada) including VIS guidance, page design and e-commerce promotion campaign.
    • Manages sales tools like literatures, demo kits, color cards, giveaways and etc.
    • Partners with channel partners and equipment vendors to ensure business communications alignment and protect Dow’s brand reputation, provides guidance and evaluation for joined promotional activities
    • Defines promotional campaigns KPIs to track ROI
    • Owns marketing communications budget in G.CHINA & ASAEN  for the Building & Infrastructure and Industrial and Chemical Processing markets and oversees agency management, including agency performance and relationship management, etc.

• Communicates and collaborates regularly with the global Dow Consumer Solutions communications team to ensure alignment with global market and communications strategies and to leverage and share communications materials and best practices
• In charge of implementing the global Dow Consumer Solutions Sustainability Communications Strategy in Greater China ensuring tools and messaging resonate with the specific target audiences.

• Provides strategic business communications counsel and support to the Dow Consumer Solutions Regional Commercial Director in G.CHINA & ASAEN :
  • Advises on internal and external communications, including communications guidance for internal commercial in-person and virtual events.
  • Leads business communications support for crisis communications in G.CHINA & ASAEN

Qualifications:

• A bachelor’s degree in communications, public relations, journalism, marketing or related fields
• At least 8 years of relevant experience in Marketing Communications
• Fluent in English and Chinese (both spoken and written) is a must, any other regional language is an advantage
• Deep understanding of strategic communications and ability to translate business strategy into communications strategy and the respective promotional tactics
• Strong execution of key tactical components of a larger strategy with expertise in tradeshow and event organization
• Strong project management and organizational skills; ability to prioritize and escalate among conflicting and large volume of demands; ability to perform well under pressure and within budget
• Advanced communications and message delivery skills, based on clear understanding of target audience(s)
• Initiative and ability to work and make decisions autonomously
• Excellent interpersonal and networking skills
• Be familiar with digital communications programs and a large variety of different content marketing tools
• Ability to positively contribute to a team-building and collaborative work environment
• Key behaviors include initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy

Benefits – What Dow offers you 

We invest in you. 
 

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.  

Here are just a few highlights of what you would be offered as a Dow employee: 

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. 
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. 
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. 
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. 
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. 
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).  
• Paid time off to care for family members who are sick or injured.  
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. 
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment.  We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.