Group Product Manager - General Medicine

Posted:
10/14/2024, 10:56:20 AM

Location(s):
Mumbai, Maharashtra, India ⋅ Maharashtra, India

Experience Level(s):
Senior

Field(s):
Product

     

JOB DESCRIPTION:

Independently handle brand management responsibility for allocated brands.

Brand portfolio to include strategically important brands of the Division

• Achieve top-line, market share and bottom-line targets for the brands assigned

• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Analyze market conditions and forecast sales on a regular basis

• Monitor ROI on brand strategies • Monitor competitor activities

• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

• Develop and implement Annual Operating Plan for brand portfolio

• Undertake fieldwork to capture insights

• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

• Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team

• Mentor/Guide to management trainees in the team

Education: •

Graduate in Science / Pharmacy •

MBA/PGDBA in Sales and Marketing

Experience:

• Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager

• Additional exposure of sales preferred

• Exposure to managing Key Accounts / dealing with Key Opinion Leaders

• Experience in managing new launches

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

India > Mumbai : BKC Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

Abbott

Website: https://abbott.com/

Headquarter Location: Illinois City, Illinois, United States

Employee Count: 1001-5000

Year Founded: 1944

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical