Independently handle brand management responsibility for allocated brands.

Brand portfolio to include strategically important brands of the Division

• Achieve top-line, market share and bottom-line targets for the brands assigned

• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Analyze market conditions and forecast sales on a regular basis

• Monitor ROI on brand strategies • Monitor competitor activities

• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

• Develop and implement Annual Operating Plan for brand portfolio

• Undertake fieldwork to capture insights

• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

• Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team

• Mentor/Guide to management trainees in the team