Brand Marketing Program Manager

Posted:
2/23/2025, 4:00:00 PM

Location(s):
California, United States ⋅ Cupertino, California, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

We are proud to offer excellent opportunities for talented individuals to join the roaring team of MGM China.

我們誠邀才華出眾的您,把握美高梅中國事業​機會,與金獅再闖另一座高峰。

Job Responsibilities:

  • Understanding brand strategy and to formulating messaging of different brand programs

  • Competitive research and insight findings to feed in communication strategy

  • Implementation of marketing plan & marketing activities for brand development

  • Responsible for promotional materials for company branding, different business units and company event and ensure all the marketing products to meet the brand standard of MGM MACAU

  • Work with internal users at all levels and analyze their requirements; propose, develop and implement effective marketing solutions

  • Work together with creative team on ideation and execution of communications strategy

  • To monitor the marketing products/activities (through-the-line). He/she needs to make immediate judgement and final check with BUs/creative team before going to public

  • Assist in planning and execute the marketing promotions, prepare the job schedule and follow up on the task process with different parties

Job Requirements:

  • Over 5 years relevant working experience

  • Bachelor's degree holder, preferably in Marketing, Communications, Business or related field

  • Experience in managing integrated communications including digital, social media, print, outdoor and TV

  • Have good communication and interpersonal skills, self-motivation and capability in working independently and within a team environment

  • Must be organized with good attention to details

  • Multitasking and work intensely

  • Proficiency in English, Cantonese and Putonghua

  • Experience with managing social media account is a plus