Brand Marketing Program Manager

Posted:
11/18/2024, 5:44:08 AM

Location(s):
Cupertino, California, United States ⋅ California, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

We are proud to offer excellent opportunities for talented individuals to join the roaring team of MGM China.

我們誠邀才華出眾的您,把握美高梅中國事業​機會,與金獅再闖另一座高峰。

Job Responsibilities:

  • Implementation of marketing plan & marketing activities for brand development

  • Discovery of marketing opportunities through collaboration with different departments or business units

  • Handle the marketing request from different departments and work closely with different divisions to develop/manage effective marketing programs

  • Responsible for the ATL and BTL advertising, media and promotion planning and buying

  • Responsible for promotional materials for company branding, different business units and company event and ensure all the marketing products to meet the brand standard of MGM

  • Provide marketing support in order to establish proper MGM standard marketing communications

Job Requirements:

  • Over 5 years relevant working experience

  • Bachelor degree holder, preferably in Marketing, Communications, Business or related field

  • Have good communication and interpersonal skills, self-motivation and capability in working independently and within a team environment

  • Experience with Mac Platform is a plus

  • Experience in managing integrated communications including digital, social media, print, outdoor and TV

  • Have good communication and interpersonal skills, self-motivation and capability in working independently and within a team environment

  • Must be organized with good attention to detail