Work Flexibility: Hybrid

Our Brand Manager role is responsible for defining, developing, and implementing the brand strategy in one of Orthopaedic Instruments’ largest portfolios: Orthopedic Disposables. With new products on the horizon, it requires launch support, both in the field engaging with sales professionals and customers, as well as internally working with several functions of the business. With several established products, it requires a skillset strong in communication and analytics, as responsibilities include consistent communication to the salesforce along with working closely with internal demand and supply partners. This role provides an incredible opportunity to work at one of Stryker’s largest business units and to manage a coveted portfolio.

Who we want:

• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.

What you will do:

• The Manager, Brand Marketing is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy

What you will need (required):

• Bachelor’s degree required
• 8+ years of work experience required

What you will need (preferred):

• MBA
• 5+ years medical device or marketing experience
• 2+ years of people management experience
 

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.