Posted:
9/19/2024, 4:43:51 AM
Location(s):
California, United States ⋅ Los Angeles, California, United States
Experience Level(s):
Junior ⋅ Mid Level
Field(s):
Growth & Marketing
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Crypto.com Arena has an unrivaled reputation for excellence, having established itself as one of the world’s busiest and most successful venues in the world. As the home of three professional sports franchises – the NBA’s Los Angeles Lakers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks – Crypto.com Arena has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 21 GRAMMY Awards shows.
For a quarter of a century, Crypto.com Arena has been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts headlined by Taylor Swift, Drake, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and other live events.
Crypto.com Arena is not only a great venue for sports and entertainment, but it also holds a special place in the hearts of the local community. The arena has witnessed many historic moments, unforgettable performances, and become an iconic landmark in the region for the most popular and important events.
Position Summary:
The Digital Marketing Analyst manages the technical execution of marketing campaigns with creative marketing input across Crypto.com Arena, Peacock Theater, L.A. LIVE and creative affiliated brands' digital marketing channels, including but not limited to email, website and mobile. This role is responsible working with various digital marketing technologies and tools, including technical discussions with vendors and an internal development team, to robust campaigns and account architecture documentation. The analyst will champion the importance of data and the use of insights to improve business decision making. This will include the use of measurement frameworks and the identification of KPIs to the ROI of initiatives and tactics across all channels, primarily email and digital marketing. To increase the accuracy of reporting, data insights, and fan identification this role will assist in the implementation of a web analytics platform, to support enhanced capabilities for website tagging, tracking, retargeting, and revenue attribution models. Provide support for fan engagement, database segmentation, driving data acquisition solutions, delivering hands-on reporting and analysis, and telling the end-to-end data and digital story to deliver business results.
Essential Duties:
Required Qualifications:
Pay Scale: $67,000 - $86,747
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.
AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today's business climate.
Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.
This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)
Website: https://www.aegworldwide.com/
Headquarter Location: Los Angeles, California, United States
Employee Count: 10001+
Year Founded: 1994
IPO Status: Private
Industries: Card and Board Games ⋅ Leisure ⋅ Sports