Senior Manager, Marketing Planning And Strategy

Posted:
8/29/2024, 1:22:44 PM

Location(s):
Hoboken, New Jersey, United States ⋅ New Jersey, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Position Summary...

What you'll do...

PLEASE NOTE: The team comes into the office on a hybrid schedule; this is not a remote position;. We are only considering local candidates who can work onsite in the San Bruno or Hoboken office at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume if that is applicable.

Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.  
 
WMC is looking for a strategic B2B marketer with experience across channels - ideally with eCommerce, retail media, and/or ad sales background - to join our seller marketing team. This person will
be responsible for leading the team that develops and executes revenue-driving marketing initiatives that support the growth and performance of SMB sellers who advertise on our platform.  
 
Responsibilities

  • Be the marketing lead for the Walmart Connect SMB sales teams; coach, mentor and manage a team of at least 3 marketing associates.  
  • Understand our product offerings and advertising best practices for sellers’ success.  
  • Harness strategic and creative thinking to build annual plans, present, execute, measure, and scale innovative and effective integrated B2B marketing initiatives – including case studies, presentations, emails, webinars, events, and sales collateral - that drive awareness, acquisition, retention, and increased advertising investment across tens of thousands of sellers.  
  • Leverage strong data skills and exceptional verbal and written storytelling to help the team craft compelling messages for our seller audience, deliver it to executives, and influence decision-making. 
  • Act as a strategic partner to our cross functional stakeholders in Sales, Product Marketing and other marketing functions by sharing your knowledge and point of view on how we can optimize our efforts to achieve shared goals  
  • Implement systems, processes, and technology that enable the team’s scale, speed, efficient cross-functional collaboration, clear communication, and flawless execution, with attention to both the big picture and the devilish details.  
  • Demonstrate resilience and the ability to have tough conversations necessary to drive accountability and resolve conflict.  
  • Help shape the team and Walmart Connect’s culture, mission and goals by building strong relationships and trust, and modeling emotional intelligence, operational excellence and a growth mindset.  

 

Minimum Requirements  

  • Bachelor’s degree in Marketing, Communications, or a related field and 8 years' experience in marketing or a related field
  • B2B marketing strategy expertise with a proven track record of driving revenue at scale. 
  • Experience building and executing short- and long-term integrated marketing plans - including but not limited to: executive presentations, email, events, social, and sales collateral – and measuring success.  
  • Functional knowledge of tools and technologies to automate, streamline, and optimize marketing efforts. 
  • Data acumen and exceptional verbal, visual and written storytelling skills. Power Point expertise is a must. 
  • Impeccable communication and organizational skills that enable cross-functional collaboration in highly matrixed settings, with many stakeholders for multiple projects at once, and to execute them efficiently and effectively.  
  • Ability to rapidly assess and adjust priorities in a dynamic environment.  
  • Comfortable giving and receiving feedback, dealing with ambiguity, and having tough conversations with leaders at all levels

  

Preferred Qualifications  

  • Master's in Business Administration or related field 
  • · Background in eComm/Retail marketing and/or ad sales marketing with tech companies and/or agencies is a plus  

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00

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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America