At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Mexico City, Mexico

Job Description:

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

#Li-Hybrid

We are searching for the best talent for Omnichannel Business Partner to be in Mexico City.

Purpose

The Omnichannel Business Partner (OCBP) acts as a strategic Customer Engagement partner for CVTs, squads, and local leadership teams, orchestrating the end-to-end omnichannel strategy across LATAM clusters.

This role is responsible for translating strategy into execution, integrating data, channels, content, technology, and operating routines to deliver relevant HCP experiences, operational efficiency for teams, and measurable business impact.

You will be responsible for:

1. Omnichannel Strategy & Journey Orchestration

• Co-create omnichannel strategies per brand with CVTs and Medical, Marketing, and Access teams, aligned to adoption cycles, HCP segmentation, and business priorities.

• Design and evolve phygital journeys, ensuring seamless integration across Promotional, Medical (MAF), and Access touchpoints.

• Act as an integrator across functions, minimizing initiative overlap and ensuring message consistency.

2. Execution Excellence & Governance

• Build, govern, and continuously improve the omnichannel Editorial Calendar, with strong focus on:
  • Narrative quality and clarity
  • Cross-functional integration (Promo, MAF, Access)
  • Smart content reuse
  • Disciplined omnichannel execution
• Lead omnichannel governance rituals (Quarterly Plans, Reviews, MBRs), providing clear prioritization, risk visibility, and next steps.
• Act as a guardian of Value Excellence and VX frameworks, ensuring consistent application across clusters.

3. Data, Insights & Customer Listening

• Convert data from multiple sources (campaigns, platforms, field feedback, dashboards) into actionable insights for CVTs and leadership.
• Embed Customer Listening as a structured routine, including field visits with Sales Reps and MSLs.
• Support KPI definition and tracking, including:
  • Interaction quality and relevance
  • Capability adoption
  • Message consistency
  • HCP experience and NPS metrics

4. Capability Building & Change Management

• Act as a change agent, accelerating adoption of new capabilities, tools, and ways of working.
• Lead trainings, bootcamps, and enablement sessions (e.g., Omnichannel / VX Bootcamps).
• Build local autonomy and elevate omnichannel maturity across clusters.

5. Innovation & Continuous Improvement

• Identify and lead innovation opportunities (e.g., WhatsApp, Always On, AI-enabled engagement, automation).
• Drive pilots, MVPs, and scalable solutions with tangible business value.
• Connect business needs with IT, data, and platform teams (e.g., My Insights, Connext, iConnect).

Key Stakeholders

• CVTs and IBVTs
• Marketing, Medical Affairs, and Market Access
• Field Force (Sales Reps and MSLs)
• IT, Data & Platforms
• Local and Regional Leadership Teams (LATAM)

Qualifications / Requirements:

Professionals graduated desirable with strong experience in pharma.

Ideally with experience as a brand Manager.

• Experienced professional with proven track record leading transformation programs or in the implementation of omnichannel strategies (minimum ~+5 years).

• Master degree in marketing, MBA or in digital field is desired

• Experience in strategic planning, digital marketing and/or customer go-to-market strategy.

• Knowledge in building and rolling out omnichannel campaigns, coupled with the ability to align marketing strategy and customer behavior objectives with tactical campaign design across multiple dimensions.

High proficiency in speaking, reading, and writing in English is required

The position must be Mexico City Based, Hybrid 3x at the office. 

Capabilities & Competencies

Technical & Functional Competencies

• Omnichannel Strategy and Execution
• Customer Engagement & Experience Design
• Data-driven decision making
• Governance and operating model design
• Digital and Phygital capabilities

Behavioral & Leadership Competencies

• Resilience: ability to perform and adapt in complex, ambiguous, and changing environments
• Leading through influence: strong stakeholder management and impact without formal authority
• Systems thinking and integrative mindset
• Clear, structured, and persuasive communication
• Strong outcome orientation and bias for impact
• Ability to simplify complexity and drive clarity

How Success is Measured

• Improved HCP experience and perceived value
• Higher quality and relevance of interactions
• Sustainable adoption of omnichannel capabilities
• Efficiency gains for CVTs and Field teams
• Strategic clarity combined with disciplined execution

 

 

Required Skills:

 

 

Preferred Skills:

Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well-Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Schedule, Technical Credibility