Scheduled Hours
37.5
Position Summary
The Data Analyst, Direct Marketing supports the development, execution, and analysis of sophisticated, multi-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role is primarily responsible for audience management protocols, segmentation strategies, and the manipulation and organization of large data sets used to carryout direct marketing campaigns. They will develop and implement systems for comprehensive analysis of appeal and Annual Fund performance, audience behavior, and other key metrics.
The Data Analyst will be a member of the department’s Data Analytics teaming, reporting to the Executive Director of Data & Analytics. The Data Analyst will partner closely with the Director of Engagement & Annual Giving Programs (EAGP), Associate Director of Direct Marketing Projects, and other University Advancement colleagues.
The incumbent possesses exceptional technical and data management abilities, advanced analytical skills, and a deep understanding of industry standards. Furthermore, they identify business opportunities, assess their impact, and foster ongoing communication with University Advancement colleagues, constituents, and stakeholders.
Job Description
Primary Duties & Responsibilities:
Audience and Segmentation Management
- In partnership with EAGP: develop segmentation strategies for direct marketing campaigns; establish and maintain standard operating procedures for audience inclusion/exclusion scenarios; design and incorporate A/B testing and strategic data elements in appeals such as segment-specific text variables, designation listings, ask strings, etc.
Data Analysis and Reporting
- Manage Salesforce CRM database “campaigns” object and gift source code process.
- Develop and present standardized reporting for real-time appeal performance.
- Track, analyze, and report ongoing donor behavior, outcomes of data variables/testing, and other trends.
- Deliver regular review of key performance indicators and annual giving metrics.
- Provide strategic analysis of year-over-year campaign outcomes and design recommendations for future segmentation and testing strategies.
Data Operations
- Write/pull data queries and review output files for accuracy and reliability.
- Manipulate data files and finalize datasets for use by mail-house vendor or digital marketing platform.
- Ensure data viability, proof data merge (print) samples and test (digital) merge variables; troubleshoot and resolve any data-related issues.
- Ensure constituent record data integrity, monitor data issues and errors, and submit data change requests.
Other Functions
- Participate in strategic planning efforts and direct marketing schedule development.
- Research industry best practices for annual giving direct mail, data segmentation, and donor participation.
- Collaborate with UA colleagues on programs and projects that overlap with those stated above.
- Assist, as necessary, with Engagement and Annual Giving Programs and other relevant University Advancement events and campaigns.
- Undertake additional projects or perform other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Physical Effort
Equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Required Qualifications
Education:
Bachelor's degree
Certifications:
No specific certification is required for this position.
Work Experience:
Relevant Experience (3 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This Job
Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.
Preferred Qualifications
Education:
No additional education beyond what is stated in the Required Qualifications section.
Certifications:
No additional certification beyond what is stated in the Required Qualifications section.
Work Experience:
Python (3 Years)
Skills:
Back-End Development, Customer Service, Data Aggregation, Data Cleansing, Data Management, DataOps, Data Quality Control, Data Visualization, Direct Mail Fundraising, Fundraising Strategies, Hyper Text Markup Language (HTML), Interpersonal Communication, JavaScript Libraries, Microsoft Office, MySQL, Not for Profit Fundraising, PostgreSQL, Queueing Systems, Relational Database Programming, Salesforce (Software), Statistical Programming, Tableau (Software), Unit Testing, User Experience (UX), User Interfaces (UI)
Grade
G13
Salary Range
$65,900.00 - $112,700.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.