About the position:  

As a Marketing Operations Manager for TCP, you will be part of the demand and marketing ops team that works in partnership with the Marketing, Business Systems, and Revenue Operations teams to measure campaign and funnel efficiency, optimize spend, and drive process and system efficiencies to grow and scale the business.  This position reports to the Vice President of Demand and Marketing Operations.

 

As a Marketing Operations Manager you will: 

• Support our Marketo instance and its utilization across Marketing and Sales by driving best practice usage of the platform in program execution, lead development, nurture, and email marketing.
• Help our marketing operations team build out and maintain best practices for the lead lifecycle, attribution/reporting, lead scoring, lead routing, and campaign management. 
• Align and collaborate with marketing and sales leadership on the entire marketing/sales funnel, efficiencies, establishing goals and SLAs, driving alignment on a regular cadence (attainment vs goal), and drive future optimization and scale in the lead to deal process. 
• Work with content marketing and demand generation to build, operate, and optimize marketing programs.
• Work with senior leadership to segment, augment, grow the prospect database and optimize account-based marketing in collaboration with the digital marketing manager. 
• Assist in driving the evolution and integrity of our marketing technology stack by removing manual processes and steps to make the team work efficiently.
• Drive marketing/sales funnel optimizations leveraging tools like Leandata, ZoomInfo, Salesforce, and other tools working together with revenue operations.
• Work cross functionally with the marketing team to build reports and dashboards to better report on the work across the department.

 

You are a strong fit for this role if you have: 

• 3+ years of experience in marketing operations
• Hands-on knowledge of Marketo, Salesforce, BI tools (like Tableau), LeanData, Demandbase, and Google Marketing Suite (GA4, Tag Manager, LookerStudio, etc.)
• Certified in Marketo and/or Salesforce is a plus
• Experience in analyzing business requirements and mapping them to technical flows
• Understanding of digital marketing processes including multi-channel marketing – campaign orchestration, real-time interaction, user journeys, nurture workflows, etc. 
• Experience in implementing digital marketing automation including data modeling, integrations, Marketing tool configuration/customization
• Experience with Salesforce including reports, dashboards, campaigns, and in-depth knowledge of system architecture is ideal  
• You balance right-brain creativity with left-brain analytical thinking
• You have a growth mindset and embrace constructive feedback about your work
• You natively speak B2B SaaS technology marketing