The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

As the Business Strategist for AdTech, you will play a pivotal role in managing the technology & experiences driving Venmo marketing activities. You will support a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Orchestration of Delivery, Measurement and Attribution. In this role, you will be required to work closely with MarTech leadership, align with Marketing vision with privacy guardrails and drive enterprise alignment for the team.

Job Description:

What you need to know about the role-

PayPal is operating in a more dynamic market, with more capable competitors than ever before. To meet our ambitions for democratizing access to the digital economy and financial services, we need to play our very best game. That’s why PayPal is transforming its business to be more customer centric and global in mindset to solve customer problems. Alongside Sales and Product functions, the Marketing function will be central to this transformation. Its ambition is to create and embed a bold new operating model that will position PayPal to compete and win in the market. It will empower marketers on the frontline and our Marketing function more broadly with the knowledge, skills, platforms, and capabilities to do exceptional work.  
 

Meet our team-

MarTech team is responsible for the technology & experiences driving PayPal marketing activities touching millions of customers worldwide. Team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Orchestration of Delivery, Measurement and Attribution.  The objective is to automatically drive intelligent decisions about the next best action for any given customer based on how they interact with PayPal products & services. To succeed in this endeavor, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant.

Your way to impact -

To succeed in this endeavour, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant. The team comprises of product managers and technologists who work closely with marketers, marketing operations and global analytics & data teams to implement solutions that drive value for our customers and ultimately to PayPal. For you to succeed on this team it is important to be comfortable working in a multi-functional setup, demonstrate high degree of autonomy, stay curious, willingness to learn & experiment, and help drive best of class engineering practices. 

Your day to day-to-day-

• Drive innovation by identifying new opportunities based on research, industry trends and best practices.
• Knowledge of Adtech tools leveraged for paid marketing activities like DSPs, Google Marketing platform, Google analytics, Tag management, MMPs etc.
• Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment to marketing strategy. Build trust and effective relationships with peers/cross-functional teams and influence senior leaders to communicate vision, strategy, goals, status, and customer impact.
• Evangelize segment roadmaps and build strong relationships with key stakeholders that will allow team to understand gaps and prioritize right solutions.
• Proven experience in Agile best practices and evangelize across the organization by documenting actionable EPIC’s and user stories.
• Forms a competitive understanding of customer experiences in marketing by synthesizing insights from multiple qualitative and quantitative sources. Takes ownership of product success metrics.
• Understands systems and technologies related to the marketing domain. Knows all the services required to support a specific user scenario.
• Presents clearly and keeps presentation on track.   Answers questions from executives confidently and accurately. Ability to persuade peers and partners.
• Represents organization working with other global business units. Provides timely feedback to team members and peers. Removes friction and resolves small conflicts without escalation.

What do you need to bring-

• Marketing domain experience.
• Expertise in lead management and partnering with sales to help identify areas where marketing can enable engagement and conversion.
• Experience with managing or executing marketing activities in advertising technology platforms such as Google Analytics, Google Marketing Platforms, DSPs as well as measurement and analytics tools/dashboards
• 5+ years of product management experience in Digital Marketing execution domain.
• Minimum 7-10 years of experience in marketing operations across SaaS implementations.
• Process engineering and campaign quality assurance experience
• Minimum of 5+ years of experience in defining OKRs, measure KPIs, and bring clarity of execution to stakeholders.
• Fearless leader able to constructively advance opinionated perspective, well-informed by industry and customer analysis, to all levels of organization. Ability to synthesize information and present it in a meaningful manner.
• Excellent verbal and written communication and presentation skills.

**We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$64000 to $156750

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.