Posted:
10/4/2024, 8:56:29 AM
Location(s):
Austin, Texas, United States ⋅ Texas, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Workplace Type:
On-site
ResProp Management helps people find apartment homes and builds communities. We are a multi-family property management company that serves people, community residents and owners. We got our start in 2010, have grown to over 13,000 units and we are continuing to grow daily. We owe our success to our focus on servant leadership, and our commitment to hiring top talent from the most innovative companies from both inside and outside the multifamily industry.
Based in Texas, or Florida the SEM/SEO Lead you will collaborate with the marketing team, onsite teams, and regional leadership to create customized targeted marketing strategies and brand development across digital, print, and local channels for properties within your assigned portfolio. You will partner with internal and external groups to implement a strategic marketing plan that aligns with community and portfolio goals.
As an SEM/SEO Lead your role encompasses the successful management of a portion of our portfolios marketing efforts. You'll lead and oversee the planning, implementation, and execution of various paid media marketing products, spanning search, display, geofencing, and social media advertising.
Your role encompasses the crucial task of overseeing the completion of transaction workbooks (comprising 30-60-90-day task lists) and ensuring a seamless transition to the Operation Team. Effective collaboration with our operations team, with a particular emphasis on RVPs, RMs, and PMs, will be essential during the onboarding and transaction-handoff processes. Consequently, your role demands the cultivation and strengthening of these relationships to enhance the efficiency and effectiveness of your responsibilities.
You will serve as the primary point of contact for managing SEM vendors, responsible for overseeing the development and delivery of all paid efforts, excluding SEO. Key aspects of your role involve defining campaign objectives, standardizing setup and reporting processes, and continuously enhancing our operational efficiency and cost-effectiveness. Collaboration with our vendors will be essential to fine-tune our campaigns and strategies, maximizing results and aligning with our marketing objectives.
In this role, your proficiency in data analytics and reporting will be vital for evaluating key performance indicators and metrics tied to paid efforts - such as impressions, clicks, click-through rates, cost-per-click, and overall ROI; using attribution data, to establish cost per lead and cost per lease metrics to make decisions related to marketing strategies.
What you'll do:
Our compensation & benefits package is designed to reward long-term career growth. Your total compensation can and should grow as you progress with the company. We evaluate performance and provide direct feedback to all teammates throughout the year, and ensure that compensation matches the role and performance. In addition, we offer the following:
Employment Eligibility Requirements:
Website: https://respropmanagement.com/
Headquarter Location: Austin, Texas, United States
Employee Count: 251-500
Year Founded: 2010
IPO Status: Private
Industries: Asset Management ⋅ Property Management ⋅ Real Estate