We’re looking for an experienced Senior Customer Marketing Manager to join our Marketing team and play a crucial role in helping our customers maximize the value of their investment with Go1. This role is ideal for a strategic, creative, and data-driven marketer who thrives in a dynamic environment and is skilled at engaging enterprise customers across multiple channels. 

In collaboration with the Customer Experience team, the Senior Customer Marketing Manager will focus on driving engagement, retention, and expansion by building customer-centered marketing initiatives. This role requires a strong understanding of customer lifecycle marketing, with an emphasis on creating impactful, high-value experiences for both admins and learners. 

Key Responsibilities

Value Realization & Engagement

• Lifecycle Programs: Develop and implement customer lifecycle communications to guide customers through onboarding, activation, adoption, and renewal, ensuring they realize the full value of Go1. This will be done in partnership with the Customer Experience team.
• Surprise and Delight: Create unique and memorable programs that build customer loyalty and advocacy, enhancing customer satisfaction and long-term retention. 

Drive Retention & Expansion

• B2B2C Engagement: Help customers increase engagement with their employees by empowering customers with creative internal promotions and awareness campaigns. 
• Campaigns & Webinars: Create and execute multi-channel campaigns and webinars focused on driving value at scale and promoting key themes such as learning culture, user engagement, and platform utilization to reinforce Go1’s value. 
• Customer Events: Bring customers together through high-quality in-person events. 

Resource Creation for Customer Success Hub

• Customer Resources: Develop resources that support Customer Success (CS) efforts, helping to drive customer self-service, engagement, and satisfaction. 
• Content Creation: Collaborate with Customer Success and Product Marketing teams to create guides, tutorials, and content that encourage customers to make the most of Go1’s platform. 

Measurement & Success Metrics 

• Gross Revenue Retention (GRR): Ensure high levels of retention by delivering value-driven marketing efforts that contribute to a stable customer base. 

• Net Revenue Retention (NRR): Drive upsell and expansion opportunities to increase customer lifetime value. 

• Engagement Metrics: Track and report on engagement metrics, including ARR and Quarterly Active Learners, to evaluate campaign effectiveness. 

• Customer Satisfaction (CSAT): Improve CSAT by delivering relevant, engaging content and programs that enhance the customer experience. 

We would like to meet you if you have: 

• Experience: 5+ years in customer marketing or a related field within a SaaS, B2B, or tech environment; experience with B2B2C engagement strategies and in-product marketing is a plus. 

• Strategic & Data-Driven: Ability to think strategically while also analyzing data to measure the effectiveness of marketing initiatives. 

• Campaign & Program Management: Proven experience designing, executing, and optimizing marketing programs across multiple channels (email, live events, webinars). 

• Customer-Centric Mindset: Strong focus on understanding customer needs and creating experiences that drive value realization, retention, and engagement. 

• Excellent Communication Skills: Strong written and verbal communication skills with an ability to create compelling content for customer resources. 

• Collaboration Skills: Able to work effectively with cross-functional teams, including Customer Success, Product, and Sales, to align efforts and drive customer outcomes. 

• Located within the Pacific time zone. 

At Go1, your base pay is one part of your total compensation package. This role pays between $130,000 and $160,000 and your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee bonus plan and employee stock options. 

Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time. 

While technical skills are important, it is just as important for us find people who will positively contribute to our diverse culture. We welcome you to apply, even if you don't exactly meet the criteria above. 

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