Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw and Pristina.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Given our exciting and progressive growth plans, we’re seeking an experienced and dynamic Senior CRM Specialist to lead the strategy and delivery of regular and automated communications that we send to our database of businesses who use Fresha every day to power their operations.
Reporting to the VP Marketing (Brand and Communications), and working closely with our Product teams, Revenue Operations, CX and the wider Marketing team, the ideal candidate is a CRM expert, with both hands-on and strategic experience working in a fast-paced B2B organisation. You’ll ideally be a pro-level user of Hubspot, or similar marketing technology, and have experience managing both marketing and sales/commercial elements of CRM.
You’ll be responsible for driving the activation of our leads, as well as feature adoption, monetisation and retention of our partners through ad hoc and automated marketing communications. The role is predominantly focused on a B2B audience (businesses using the Fresha platform), however will soon expand to include B2C (end customers booking appointments through our marketplace). This is a crucial role to ensure we are maximising engagement and conversion at all stages of the marketing funnel, plus utilising best-practice across all Hubspot features to generate the highest impact for our marketing programs. You’ll be the business champion of our CRM tool, own the relationship with Hubspot and be the go-to source of knowledge for all-things marketing CRM.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week. London office address: WeWork, 10 York Road, London, SE1 7ND.
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.