Strategic Retentions Manager

Posted:
8/27/2024, 9:55:16 PM

Location(s):
Salford, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Growth & Marketing

Who are TalkTalk?

TalkTalk are the UK’s leading value for money connectivity provider. We believe that simple, affordable, reliable and fair fibre should be available to everyone.

The role

This exciting role will play a pivotal role in TalkTalk’s customer retention and proactive churn mitigation activities. You will be accountable for the design and execution of strategic churn and leakage mitigation programmes, ensuring we proactively treat customers to create brilliant experiences and deliver profitable revenue growth/

You will be a data led, ideas person who is not afraid to challenge the norm. You’ll be able to clearly present your ideas and gain buy in at a senior level and garner support from your peers. The role will involve working collaboratively cross functionally across Retentions & Loyalty, Operations, Marketing and Finance, meaning strong relationship skills and the ability to influence senior stakeholders is key.

Core Accountabilities

  • Accelerate the customer management plan for our high churn risk customers – with continual focus on optimising the efficiency of treatments and return on investment

  • Full accountability of the CFH (City Fibre Holding) churn plan – designing data led innovative treatments, deploying integrated tactics across various channels to reach more customers and drive down churn.

  • Lead a new Loyalty Programme Pilot – working with our third-party marketing agency to stand up a brilliant pilot to meet pre-determined objectives that results in loyal customers, less churn and a positive view of TalkTalk.

  • Full accountability of newly migrated bases – ensuring that relevant treatments are stood up and deliver against KPIs

  • Assess treatments for pre go live customers and propose new tactics - to combat customer churn between order placement and customer go live – ahead of customers contacting the contact centre.

  • Accountability for churn risk recovery activities - to identify root cause of issue, coupled with treatment plan and steps for remedy

  • Your focus will be on making sure initiatives are delivered in a timely manner, developing robust plans and accurate benefits tracking so we can make informed trading, customer experience and cost decisions,

 

How will I add value in this role (skills)?

  • The perfect candidate would have commercial acumen, be able to deep-dive and translate data, drive results, manage stakeholders and create a culture of continuous improvement to ensure we are always making life simpler, fairer and more reliable for our suppliers and customers.

  • Strong and collaborative stakeholder management skills - works within team and cross functionally to effectively create positive relationships with stakeholders to achieve win/win Solutions through collective problem solving and the appropriate management of their expectations in-line with agreed objectives

  • Security aware and responsible - Full understanding and compliance to General Conditions, GDPR and internal and external security obligations

  • Effective Communicator - clear and effective communicator who uses insight and data to fact base story lining

  • Passionate about the customer experience – Is the voice of the customer at all times and challenges conventional wisdom to continually improve the experience we give our agents and customers

 

What do I need to deliver this role?

Must have:

  • Strong stakeholder management skills, internal and external

  • Commercially minded

  • Can manage ambiguity and fast-moving change

  • Excellent communicator who inspires the teams around them to deliver 

  • Insight lead and fact based

  • Comfortable working with large amounts of data and excel

  • Can effectively manage short and medium-term priorities

  • Excellent track record for delivering a complex suite of KPIs

 

Be great to also have:

  • Previous sales and / or retention experience in a customer facing environment

  • CRM / Customer Marketing related experience

What can we offer you?

  • Free TalkTalk broadband for all employees!

  • Electric car charging points available at our HQ.

  • Heavily subsidised meals in the TalkTalk HQ Soapworks office in Salford.

  • Access to the Perks at Work platform which gives you hundreds of discounts on high street brands.

  • Flexible dynamic working is part of who we are at TalkTalk so please talk to us about how you like to work.

What to do next?

If this role sounds like it could be for you, please apply and we will be in touch soon!

As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.