Brand Marketing Manager

Posted:
8/5/2024, 2:13:23 PM

Location(s):
Massachusetts, United States ⋅ Wilmington, Massachusetts, United States

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Who we are

With its A.I.-powered robotic technology platform, Symbotic is changing the way consumer goods move through the supply chain. Intelligent software orchestrates advanced robots in a high-density, end-to-end system – reinventing warehouse automation for increased efficiency, speed and flexibility.

What we need 

We are seeking a Brand Marketing Manager to report to the Director of Marketing. This role will collaborate with cross-functional teams and external resources to craft compelling narratives and execute go-to-market plans that increase brand awareness. You will be responsible for executing comprehensive B2B marketing campaigns, creating brand assets and content development for videos, press releases, advertising, and sales presentations. You will plan and manage a variety of marketing events, such as tradeshows, webcasts and executive roadshows.  

What we do 

The Marketing Team is part of the Sales organization and plays a critical role in driving revenue and growth by collaborating closely with Sales, Talent Acquisition and Investor Relations Teams to ensure communications clearly and consistently align to drive the brand forward. 

  

What you’ll do 

  • Craft and edit brand assets and content including videos, blog posts, press releases, advertising, case studies, infographics, sales presentations, award submissions and thought leadership 

  • Monitor market trends and conduct research to support content development 

  • Plan and manage events, including tradeshows, webcasts, and executive roadshows 

  • Identify appropriate speaking opportunities and work with internal thought leaders to support content development 

  • Orchestrate and oversee production resources to capture images and video that support brand storytelling 

  • Update and maintain brand standards and library of brand assets 

  • Create and maintain library of marketing assets and resources on SharePoint  

  • Support requests for branded materials 

  • Source, order, and manage branded merchandise 

What you’ll need 

  • Bachelor’s degree in marketing or related field 

  • Minimum 5 years of B2B marketing experience  

  • Project management: Strong ability to multi-task and juggle multiple projects 

  • Strong communication skills including interviewing, writing, and editing; Ability to write creative, storytelling copy and choose effective visuals  

  • Microsoft Whisperer: Advanced Proficiency in Excel, PPT and SharePoint, including templates, themes, Quick Styles 

  • Understanding of the C-level business executive audience (high-touch, long-tail consultative sales environment) 

  • Experience with Adobe creative suite (Photoshop, Illustrator, InDesign) 

  • Experience creating conceptual graphics and slides to concisely communicate key ideas and themes 

  • Travel: up to 20% within North America as needed to support projects. 

Other considerations

  • Hybrid schedule (minimum 3 days per week based in Wilmington, MA office) 

  • Employees must have a valid driver’s license and the ability to drive and/or fly to clients, marketing events and other customer locations 

  • Some walking, standing, lifting (under 50 lbs) and bending 

#LI-TN1

#LI-Hybrid

About Symbotic

Symbotic is an automation technology leader reimagining the supply chain with its end-to-end, AI-powered robotic and software platform. Symbotic reinvents the warehouse as a strategic asset for the world’s largest retail, wholesale, and food & beverage companies. Applying next-gen technology, high-density storage and machine learning to solve today's complex distribution challenges, Symbotic enables companies to move goods with unmatched speed, agility, accuracy and efficiency. As the backbone of commerce the Symbotic platform transforms the flow of goods and the economics of supply chain for its customers. For more information, visit www.symbotic.com.

 

We are a community of innovators, collaborators and pioneers who embrace our differences, because we know unique perspectives make us stronger and smarter. Every perspective matters. We depend on the collective voices of our employees, customers and community to help guide us as we build a better place to work – for you and the world. That’s why we’re proud to be an equal opportunity employer. 

We do not discriminate based on race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information. 

Symbotic

Website: https://www.symbotic.com/

Headquarter Location: Wilmington, Massachusetts, United States

Employee Count: 1001-5000

Year Founded: 2005

IPO Status: Public

Last Funding Type: Post-IPO Equity

Industries: Mobile ⋅ Retail ⋅ Robotics ⋅ Supply Chain Management ⋅ Warehouse Automation